Strategies and Solutions for Profitable Direct Marketing
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4 Tips for Developing Content Network Campaigns
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
E-Mail : Think About Your Rep
February 2010 From Target Marketing
As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers of potential delivery issues. But as ISPs tweak their spam filtering techniques, marketers must consider user engagement in addition to the basic precepts of deliverability best practices if they intend on making it to the inbox.
February 2010 From Target Marketing
As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers of potential delivery issues. But as ISPs tweak their spam filtering techniques, marketers must consider user engagement in addition to the basic precepts of deliverability best practices if they intend on making it to the inbox.
January 2010 From Target Marketing
A pre-Internet marketing rule stated that a happy customer would tell an average of three people while someone who was disgruntled with a product or service would tell 11.
3 Trends Among Best-of-Breed E-mails
August 12, 2009 From Tipline
More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.
August 12, 2009 From Tipline
More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.
5 Things Marketers Should Know About Spam Filters
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
Time to Tweak Your Business Model?
April 21, 2009 From Denny Hatch's Business Common Sense
On Tuesday, March 31, my daily Web prowl came across the mention of a major story about The New York Times Publisher Arthur O. Sulzberger Jr. in the upcoming May issue of Vanity Fair.I hied over to VanityFair.com and found the story, which I downloaded into my archive. The tedious, 11,415-word piece could be compressed into a four-word sentence: “Pinch is a weenie.”But Pinch is not the story here. While I was at it, I downloaded articles about Rush Limbaugh; hottie cover girl Gisele Bündchen; Christopher Hitchens’ piece on Lebanon; a long story about the rich, conservative and powerful who attend summer blowouts in Northern California’s Bohemian Grove; and James Walcott’s “What’s Wrong with Washington.” I also swiped some terrific illustrations. Whereupon, I went away to ponder my loot—33,339 words plus pictures, the entire worthwhile contents of the issue.All this was free from Vanity Fair. I paid nothing—nada, zip, niente. Were any advertisers on the scene hoping for a clickthrough? I didn’t notice.What’s more, this material was in my computer and in my head a good week and a half before the May issue of VF hit the newsstands and two weeks before subscribers received it in their mailboxes. Meanwhile, VF’s insecure publisher and editors are so desperate for affirmation and buzz that they're happy to screw paying customers, causing them to be one-upped at cocktail parties by computer geeks like me.Which takes us back to the lede from IN THE NEWS elsewhere on this page:Multiple sources tell us that 20 or more employees were laid off at Condé Nast Digital today.What’s wrong with this picture?
April 21, 2009 From Denny Hatch's Business Common Sense
On Tuesday, March 31, my daily Web prowl came across the mention of a major story about The New York Times Publisher Arthur O. Sulzberger Jr. in the upcoming May issue of Vanity Fair.I hied over to VanityFair.com and found the story, which I downloaded into my archive. The tedious, 11,415-word piece could be compressed into a four-word sentence: “Pinch is a weenie.”But Pinch is not the story here. While I was at it, I downloaded articles about Rush Limbaugh; hottie cover girl Gisele Bündchen; Christopher Hitchens’ piece on Lebanon; a long story about the rich, conservative and powerful who attend summer blowouts in Northern California’s Bohemian Grove; and James Walcott’s “What’s Wrong with Washington.” I also swiped some terrific illustrations. Whereupon, I went away to ponder my loot—33,339 words plus pictures, the entire worthwhile contents of the issue.All this was free from Vanity Fair. I paid nothing—nada, zip, niente. Were any advertisers on the scene hoping for a clickthrough? I didn’t notice.What’s more, this material was in my computer and in my head a good week and a half before the May issue of VF hit the newsstands and two weeks before subscribers received it in their mailboxes. Meanwhile, VF’s insecure publisher and editors are so desperate for affirmation and buzz that they're happy to screw paying customers, causing them to be one-upped at cocktail parties by computer geeks like me.Which takes us back to the lede from IN THE NEWS elsewhere on this page:Multiple sources tell us that 20 or more employees were laid off at Condé Nast Digital today.What’s wrong with this picture?
5 Factors of a Successful Direct Marketing Career
October 8, 2008 From Tipline
The Direct Marketing Association tends to pick experienced and successful direct marketers for its Hall of Fame. So Jan Brandt, one of four being inducted on Oct. 14 during DMA08 in Las Vegas, is no different. That's why marketers' ears perk up when she speaks.
October 8, 2008 From Tipline
The Direct Marketing Association tends to pick experienced and successful direct marketers for its Hall of Fame. So Jan Brandt, one of four being inducted on Oct. 14 during DMA08 in Las Vegas, is no different. That's why marketers' ears perk up when she speaks.
5 Factors for Measuring Your E-mail Reputation
October 1, 2008 From Tipline
In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.
October 1, 2008 From Tipline
In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.
A Four-Day Work Week?
June 2008 From Denny Hatch's Business Common Sense
The idea that Microsoft, Intel, Google and IBM have banded together to figure out how to deal with the information overload they made—the glut of e-mail, instant messaging and cell phoning that we’re all drowning
June 2008 From Denny Hatch's Business Common Sense
The idea that Microsoft, Intel, Google and IBM have banded together to figure out how to deal with the information overload they made—the glut of e-mail, instant messaging and cell phoning that we’re all drowning
Taming the E-mail Beast
April 2008 From Denny Hatch's Business Common Sense
“Feed the e-mail beast. We all do it, from the time we log on in the morning till late in the day when a last thought needs to be shared with a colleague or friend,” wrote Paul McDougall and Elena Malykhina on InformationWeek.com in 2006. “We’re sending messaging morsels over mobile devices to try to satiate its insatiable appetite. Don’t feed the beast—take off a week, a day, even an hour—and you fall dangerously behind.” Sherry Turkle, Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT, once had 2,500 unread e-mails in her inbox and declared “e-mail bankruptcy.” She
April 2008 From Denny Hatch's Business Common Sense
“Feed the e-mail beast. We all do it, from the time we log on in the morning till late in the day when a last thought needs to be shared with a colleague or friend,” wrote Paul McDougall and Elena Malykhina on InformationWeek.com in 2006. “We’re sending messaging morsels over mobile devices to try to satiate its insatiable appetite. Don’t feed the beast—take off a week, a day, even an hour—and you fall dangerously behind.” Sherry Turkle, Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology at MIT, once had 2,500 unread e-mails in her inbox and declared “e-mail bankruptcy.” She
