Strategies and Solutions for Profitable Direct Marketing
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10 Ways Integrated Analytics and Web CMS Can Improve Website Performance and ROI
February 16, 2010 From White Papers and Sponsored Content
The use of analytics software to measure web metrics is booming. According to an article in BtoB Magazine, the market for web analytics is expected to reach $953 million by 2014. Most of the analytics packages sold today are stand-alone systems available from third-party vendors. Stand-alone tools are analytics packages that are not natively integrated with a content management system (CMS); examples include Google Analytics, Omniture, Coremetrics, and Web Trends Analytics
February 16, 2010 From White Papers and Sponsored Content
The use of analytics software to measure web metrics is booming. According to an article in BtoB Magazine, the market for web analytics is expected to reach $953 million by 2014. Most of the analytics packages sold today are stand-alone systems available from third-party vendors. Stand-alone tools are analytics packages that are not natively integrated with a content management system (CMS); examples include Google Analytics, Omniture, Coremetrics, and Web Trends Analytics
February 15, 2010 From Heather Lloyd-Martin
Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid that keyphrases will make the copy sound spammy." Ah yes, the old "keyphrases are bad" myth.
4 Tips for Developing Content Network Campaigns
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
January 22, 2010 From Advertising Age
Google turned in a strong fourth quarter with revenue up 17%, but CEO Eric Schmidt said 2010 would be the year when display and mobile advertising would become drivers for the search giant. "Our display business will give advertisers the opportunity to reach people with visual stories and narratives that they couldn't with search-ad text," Mr. Schmidt said on a call with analysts.
16 Interactive Marketing Trends
January 6, 2010 From Tipline
According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
January 6, 2010 From Tipline
According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
January 2010 From Target Marketing
A "one size fits all" approach certainly has its place, such as with hats, gloves and the like. But when it comes to marketing lawn care services, that method won't translate into more quality leads. For Spring-Green Lawn Care Corp., the Plainfield, Ill.-based lawn and tree care service franchise, a tailored strategy was necessary to maximize local exposure and generate leads effectively.
Debunking the Myth That Search Engines Hate Duplicate Content
December 2, 2009 From Tipline
I've been asked if I agree with the idea that Google dislikes duplicate content and that professionals should reduce or refrain the amount of content they syndicate (distribute) on the Web.
December 2, 2009 From Tipline
I've been asked if I agree with the idea that Google dislikes duplicate content and that professionals should reduce or refrain the amount of content they syndicate (distribute) on the Web.
8 Ways Marketers Can Geo-Target Consumers Through Affiliates
December 2, 2009 From Tipline
The Art Institute of Chicago wanted to add a splash of color by injecting youthful new blood into its membership. What it got by advertising through a Web site that geo-targeted consumers was 5,000 new members in the demographic it was trying to reach—18- to 35-year-olds—upping its rolls by 5 percent or 6 percent in one day, says Andrew Mason, founder of Chicago-based publisher Groupon. The bonus was that 97 percent of those signing up for the 50 percent-off membership never had been institute members before.
December 2, 2009 From Tipline
The Art Institute of Chicago wanted to add a splash of color by injecting youthful new blood into its membership. What it got by advertising through a Web site that geo-targeted consumers was 5,000 new members in the demographic it was trying to reach—18- to 35-year-olds—upping its rolls by 5 percent or 6 percent in one day, says Andrew Mason, founder of Chicago-based publisher Groupon. The bonus was that 97 percent of those signing up for the 50 percent-off membership never had been institute members before.
December 1, 2009 From BtoB Online
More than 60 percent of B-to-B marketers believe their businesses will start to recover next year, with the majority saying the rebound will begin in the second or third quarter, according to a study by Google and research company OTX.
December 2009 From Target Marketing
Is your digital marketing budget perceived as an expense rather than an investment in generating revenue? Are you perceived by chief executives as a money spender or a money maker? In spite of honest efforts, most marketing departments remain ill-equipped to create financial accountability or support enterprisewide goals using digital marketing.
