Strategies and Solutions for Profitable Direct Marketing
Search results for Reggie Brady Marketing Solutions
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January 2010 From Target Marketing
Triggered messaging is an important tool in your e-mail marketing arsenal that can increase the timeliness and relevance of your communications. Let's face it, consumers' inboxes are jam-packed with e-mails from marketers competing for attention. It is getting harder to stand out. With triggered messages, you can create communications based on the user's action or behavior. When coupled with the right subject line, you have a chance to capture attention and spur activity.
October 2009 From Target Marketing
Direct marketers are incrementalists. We know what works, and we test our controls against various creative and offer permutations to improve results and come up with a winning formula. This disciplined approach has served us well.
July 2009 From Target Marketing
Every company has marketing activities it performs exceptionally. For example, one marketer may have superior e-mail creative, while another may have mastered the use of triggered messaging. While we all strive for excellence, it’s a fact that we can’t shine in every area. It’s a good idea to turn your focus outward and analyze your competition. You just might learn something.
4 Ideas for Integrating Direct Mail and E-mail
May 6, 2009 From Tipline
One plus one can equal more than two, noted direct marketing expert Reggie Brady, president of Reggie Brady Marketing Solutions, in the Target Marketing webinar, "The Recession-Busting Dynamic Duo: E-mail and Targeted Direct Mail," which took place April 30. Brady and co-presenter Eric Cosway, EVP/CMO of QuantumDigital, offered proof from catalog marketers Claire Burke, Exposures and QuantumDigital's own marketing efforts, indicating that integrated campaigns can boost response, sales and average order values far beyond the costs incurred to add the extra supporting e-mail campaigns.
May 6, 2009 From Tipline
One plus one can equal more than two, noted direct marketing expert Reggie Brady, president of Reggie Brady Marketing Solutions, in the Target Marketing webinar, "The Recession-Busting Dynamic Duo: E-mail and Targeted Direct Mail," which took place April 30. Brady and co-presenter Eric Cosway, EVP/CMO of QuantumDigital, offered proof from catalog marketers Claire Burke, Exposures and QuantumDigital's own marketing efforts, indicating that integrated campaigns can boost response, sales and average order values far beyond the costs incurred to add the extra supporting e-mail campaigns.
The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail
April 30, 2009 From Target Marketing Group Webinars
Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the...
April 30, 2009 From Target Marketing Group Webinars
Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the...
E-commerce Link: Inbound E-mail
April 2008 From Target Marketing
In e-mail marketing, most of the focus is on the outbound programs and campaigns marketers launch to their lists, and the resulting actions recipients take. Let’s put the spotlight on the inbound e-mail communications that these campaigns generate and discuss why attention to this often overlooked area can pay dividends in preserving the size of your list and generating future sales. Today, e-mail is a core component of the marketing strategy for most companies. Yet, many marketers miss important customer interactions. Why? Because recipients do not always behave the way you would like them to. They may: • Directly reply to your e-mail;
April 2008 From Target Marketing
In e-mail marketing, most of the focus is on the outbound programs and campaigns marketers launch to their lists, and the resulting actions recipients take. Let’s put the spotlight on the inbound e-mail communications that these campaigns generate and discuss why attention to this often overlooked area can pay dividends in preserving the size of your list and generating future sales. Today, e-mail is a core component of the marketing strategy for most companies. Yet, many marketers miss important customer interactions. Why? Because recipients do not always behave the way you would like them to. They may: • Directly reply to your e-mail;
January 2008 From Target Marketing
Is e-mail communication so successful for your company that everyone wants to get in on the act? In many organizations, the marketing, sales, public relations, product marketing and market research departments all want to develop outbound e-mail communications. Many of these business units are likely to be unversed in e-mail best practices and legal issues. The end result can be a free-for-all that can damage your brand, annoy your customers and create serious liabilities for your company.
October 2007 From Target Marketing
Do you monitor your competitors’ e-mail programs? If so, you may note some appear to be addicted to frequency and often send several messages a week. Under most circumstances, this is a misguided attempt to keep in front of their e-mail list. Relevance always trumps frequency. Quantity does not equal quality. Successful marketers don’t push their messages. Instead, they strive to understand their subscribers’ needs, preferences and behavior—and they approach e-mail as a vehicle that allows them to tune into the interests of their e-mail recipients. To customize and deepen your e-mail relationship with your subscribers, you’ll want to take advantage of
An Exercise in E-mail Design
September 2007 From Tipline
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn’t working for your campaigns. 1. Print out your past e-mail campaigns to actual size. 2. Measure two inches from the top of the e-mail body and draw a line. This is the preview pane area and what the typical recipient might see prior to opening your e-mail. 3. Draw a “fold” line that demarcates the visible area of your e-mail when opened. 4. Overlay the clickthrough rate for each link. 5. Color code all
September 2007 From Tipline
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn’t working for your campaigns. 1. Print out your past e-mail campaigns to actual size. 2. Measure two inches from the top of the e-mail body and draw a line. This is the preview pane area and what the typical recipient might see prior to opening your e-mail. 3. Draw a “fold” line that demarcates the visible area of your e-mail when opened. 4. Overlay the clickthrough rate for each link. 5. Color code all
July 2007 From Target Marketing
I sign up to receive a good deal of e-mail communications. Some of the messages I receive are perfectly crafted, some are lackluster and others could be dramatically more effective with some simple fixes. Here are a few ideas you can incorporate into your e-mail campaigns to make sure they effectively convey your message and produce better results. Where Are the Images? More than 60 percent of e-mail recipients have reported some type of image blocking. ISPs routinely block images. This also is a problem for B-to-B marketers because recent versions of Microsoft Outlook have image blocking as part of its default settings. So, rather
