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5 Things Marketers Should Know About Spam Filters
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
Overstock.com’s Geoff Atkinson on CertifiedEmail Delivery
August 2006 From Tipline
For most e-mail marketers, getting campaigns delivered to their intended recipients has become more difficult as ISPs have stepped up their efforts to filter out spam. Increasingly, these efforts include disabling links and images as a security precaution against phishing and other e-mail-based fraud. To ensure its messages reach its customers intact, Overstock.com, an online closeout retailer based in Salt Lake City, signed up to be the first marketer to test Goodmail’s CertifiedEmail service. This service enables accredited senders such as Overstock.com to imprint their e-mail marketing messages with a secure token recognized by participating ISPs and mailbox providers such as AOL and Yahoo!
August 2006 From Tipline
For most e-mail marketers, getting campaigns delivered to their intended recipients has become more difficult as ISPs have stepped up their efforts to filter out spam. Increasingly, these efforts include disabling links and images as a security precaution against phishing and other e-mail-based fraud. To ensure its messages reach its customers intact, Overstock.com, an online closeout retailer based in Salt Lake City, signed up to be the first marketer to test Goodmail’s CertifiedEmail service. This service enables accredited senders such as Overstock.com to imprint their e-mail marketing messages with a secure token recognized by participating ISPs and mailbox providers such as AOL and Yahoo!
E-mail Postage—YESSSS!
March 2006 From Denny Hatch's Business Common Sense
A Coup de Grace for the Internet Free Lunch March 2, 2006: Vol. 2, Issue No. 17 IN THE NEWS Diverse Groups Team Up to Fight E-Mail Fee WASHINGTON (AP)—A variety of interest groups have joined forces to fight a proposed bulk e-mailing fee they claim strikes at the heart of online communication—a level playing field for rich and poor. America Online plans to introduce a service that would charge businesses and other bulk e-mailers a fee to route their e-mail directly to a user’s mailbox without first passing through junk mail filters. —Will Lester, Associated Press, Feb. 27, 2006 Goodmail and AOL
March 2006 From Denny Hatch's Business Common Sense
A Coup de Grace for the Internet Free Lunch March 2, 2006: Vol. 2, Issue No. 17 IN THE NEWS Diverse Groups Team Up to Fight E-Mail Fee WASHINGTON (AP)—A variety of interest groups have joined forces to fight a proposed bulk e-mailing fee they claim strikes at the heart of online communication—a level playing field for rich and poor. America Online plans to introduce a service that would charge businesses and other bulk e-mailers a fee to route their e-mail directly to a user’s mailbox without first passing through junk mail filters. —Will Lester, Associated Press, Feb. 27, 2006 Goodmail and AOL
E-commerce Link: Stemming the Spam Tide
October 2004 From Target Marketing
What’s new on the e-mail deliverability front Do you feel your e-mail campaigns are drowning in a sea of spam? If so, you’re not alone. But there are several things happening behind the scenes that should begin to stem the tide. This is good news for marketers. First, let’s look at the obstacles e-marketers face today. To identify and reduce spam, Internet Service Providers (ISPs) and corporations take extraordinary measures. This may result in mail being blocked or poor placement in the recipient’s inbox. Companies employ blacklists and content filters. Some filters may block large volumes that are sent too quickly or mailings that
October 2004 From Target Marketing
What’s new on the e-mail deliverability front Do you feel your e-mail campaigns are drowning in a sea of spam? If so, you’re not alone. But there are several things happening behind the scenes that should begin to stem the tide. This is good news for marketers. First, let’s look at the obstacles e-marketers face today. To identify and reduce spam, Internet Service Providers (ISPs) and corporations take extraordinary measures. This may result in mail being blocked or poor placement in the recipient’s inbox. Companies employ blacklists and content filters. Some filters may block large volumes that are sent too quickly or mailings that
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