Strategies and Solutions for Profitable Direct Marketing
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Understanding the Digital Consumer
March 10, 2010 From Tipline
While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful.
March 10, 2010 From Tipline
While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful.
Trends in Customer Intelligence - Where the rubber meets the road in 2010 and beyond
January 14, 2010 From Target Marketing Group Webinars
Who would have thought The New York Times would publish an article that called statistics sexy? On August 5, 2009, reporter Steve Lohr wrote: "In...
January 14, 2010 From Target Marketing Group Webinars
Who would have thought The New York Times would publish an article that called statistics sexy? On August 5, 2009, reporter Steve Lohr wrote: "In...
Database : Take the Right Trails
January 2010 From Target Marketing
Marketers using traditional customer reactivation strategies are struggling to deliver the results they once did. Drastic cutbacks in consumer spending and channel fragmentation have dampened reactivation efforts, forcing marketers to develop new approaches to maximize outreach to lapsed customers. Today's innovators are leveraging customer data, analytical tools and new customer touchpoints to fuel their remarketing efforts with dramatic results.
January 2010 From Target Marketing
Marketers using traditional customer reactivation strategies are struggling to deliver the results they once did. Drastic cutbacks in consumer spending and channel fragmentation have dampened reactivation efforts, forcing marketers to develop new approaches to maximize outreach to lapsed customers. Today's innovators are leveraging customer data, analytical tools and new customer touchpoints to fuel their remarketing efforts with dramatic results.
December 2009 From Target Marketing
It's as if marketing experts have been fooling around in the chemistry lab, mixing up potions to try to figure out what strategies will work best. And it seems as though they've discovered the future: integrated, customer- centric marketing.
Live from DMA09: Experian's Joe Paulsen on the first steps to media mix optimization
October 20, 2009 From Best of DMA
Hallie Mummert, editor-in-chief of Target Marketing, speaks at DMA09 with Experian's senior vice president and global manager of integrated marketing, Joe Paulsen, who outlines some of the basic components involved in optimizing media mix for ROI.
October 20, 2009 From Best of DMA
Hallie Mummert, editor-in-chief of Target Marketing, speaks at DMA09 with Experian's senior vice president and global manager of integrated marketing, Joe Paulsen, who outlines some of the basic components involved in optimizing media mix for ROI.
October 2009 From Target Marketing
Pegg Nadler loves the unknown. Where others see challenges, she sees opportunities. Where others fear change, she fears boredom. These are some of the qualities that have driven her 30-year direct marketing career, the bulk of which she's spent advancing database marketing operations at commercial and nonprofit organizations and giving back to the direct marketing community. And they're why she's Target Marketing magazine's Direct Marketer of the Year.
A Closer Look at Customer-Centricity
August 19, 2009 From Tipline
Customer-centricity generally is defined as organizing your business around the needs of your customers. Clearly, there’s a lot of room for interpretation here, but most database marketing consultants point to Best Buy’s 2005 stores overhaul as the shining example of what it means to be customer-centric. After studying its customer base and testing the resulting approach in laboratory stores, the consumer electronics chain tailored 100 or more of its stores around the needs of five customer segments it identified as most important to the company’s success. Everything from the store layout to the background music, signage, type of staff hired and exact mix of merchandise is centered around serving these key segments.
August 19, 2009 From Tipline
Customer-centricity generally is defined as organizing your business around the needs of your customers. Clearly, there’s a lot of room for interpretation here, but most database marketing consultants point to Best Buy’s 2005 stores overhaul as the shining example of what it means to be customer-centric. After studying its customer base and testing the resulting approach in laboratory stores, the consumer electronics chain tailored 100 or more of its stores around the needs of five customer segments it identified as most important to the company’s success. Everything from the store layout to the background music, signage, type of staff hired and exact mix of merchandise is centered around serving these key segments.
3 Reasons Marketers Should Continue to Allow Guests on Their Sites
August 5, 2009 From Tipline
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
August 5, 2009 From Tipline
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
StoneMor Partners' Dan Shin on Leveraging Predictive Analytics for Customer Acquisition
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
Riches in Niches: Connecting to True Browns
March 4, 2009 From Tipline
It’s estimated that the green movement represents a market potential of approximately $500 billion. The trend to increase environmental awareness and action—known as green, organic, eco-friendly, biodegradable, sustainable and renewable—grows each day. The proliferation of new technologies and products that support a green lifestyle, aggressive advocacy groups, and corporate-inspired initiatives are prompting even the least likely of green consumers to use eco-friendly products.
March 4, 2009 From Tipline
It’s estimated that the green movement represents a market potential of approximately $500 billion. The trend to increase environmental awareness and action—known as green, organic, eco-friendly, biodegradable, sustainable and renewable—grows each day. The proliferation of new technologies and products that support a green lifestyle, aggressive advocacy groups, and corporate-inspired initiatives are prompting even the least likely of green consumers to use eco-friendly products.
