Strategies and Solutions for Profitable Direct Marketing
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December 2009 From Target Marketing
I have a sign above my desk that cannot be argued with: "A year from now you may wish you had started today." Author Karen Lamb's advice gently nudges me toward action steps no matter the size of my goal, nor the type, personal or professional. It is advice I share with my clients, as well.
Brand Matters : The Power of Failure
October 1, 2009 From Target Marketing
I want to talk about the F word. Not that F word, of course, but one that perhaps conjures up just as many emotionally negative connotations: failure. We don’t like to talk about it. We don’t like to admit that it could happen to us or has happened to us. Like superstitious old wives, we even think we might bring it on by talking about it. Many of us might remember the shock and dread in the pit of our stomachs when seeing a math test or English class essay riddled with red slashes. We try to forget about failure as quickly as possible.
October 1, 2009 From Target Marketing
I want to talk about the F word. Not that F word, of course, but one that perhaps conjures up just as many emotionally negative connotations: failure. We don’t like to talk about it. We don’t like to admit that it could happen to us or has happened to us. Like superstitious old wives, we even think we might bring it on by talking about it. Many of us might remember the shock and dread in the pit of our stomachs when seeing a math test or English class essay riddled with red slashes. We try to forget about failure as quickly as possible.
5 Ways to Increase Reach and Interaction Using Social Media
March 18, 2009 From Tipline
Blockbuster days are ahead for direct marketers who find a niche in social media marketing; perhaps especially for those at the namesake movie rental outfit that is capitalizing on helping Facebook poker players who go bust.
March 18, 2009 From Tipline
Blockbuster days are ahead for direct marketers who find a niche in social media marketing; perhaps especially for those at the namesake movie rental outfit that is capitalizing on helping Facebook poker players who go bust.
Brand Matters : How's Your Brand's Margin?
August 2008 From Target Marketing
When was the last time you took your brand on a holiday? A real, live "getaway from it all" pause for refreshment and renewal? I don't mean the annual rah-rah sales meeting or the obligatory management off-site. I mean a true time-out.
August 2008 From Target Marketing
When was the last time you took your brand on a holiday? A real, live "getaway from it all" pause for refreshment and renewal? I don't mean the annual rah-rah sales meeting or the obligatory management off-site. I mean a true time-out.
February 2008 From Denny Hatch's Business Common Sense
The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Lillian Vernon and Sharper Image—two iconic catalogs—were known to have been struggling in recent years. Their bankruptcies were expected. That they were announced on the same day is astonishing. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell they were doing. Lillian Vernon’s Story In 1933, Lillian Katz’s family fled the Nazis. They left Leipzig, Germany, for Amsterdam, and four years later were lucky enough to
February 2008 From Target Marketing
What do Charles Schwab Corp., JC Penney, Netflix and The Vermont Country Store all have in common? Great branding conversations with their customers.
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