Strategies and Solutions for Profitable Direct Marketing
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The Coordinated Sell “ Redefined for 2009 & Beyond
September 11, 2008 From Target Marketing Group Webinars
Uniformity in cross-channel marketing and branding has been the presumed best practice as e-commerce and catalog buying have become more mainstream. But the same across-the-board...
September 11, 2008 From Target Marketing Group Webinars
Uniformity in cross-channel marketing and branding has been the presumed best practice as e-commerce and catalog buying have become more mainstream. But the same across-the-board...
Dial Up On Your Deal
December 2003 From Target Marketing
Six Techniques to Adding Heat To A Lackluster Offer By Denny Hatch Direct mail maven and guru Axel Andersson has often said: "If you want to dramatically increase your response, you must dramatically improve your offer." The old Ed Mayer formula for successful direct marketing—40-percent lists, 40-percent offer and 20-percent everything else—remains very much in play, whether the medium used is direct mail, e-commerce, telemarketing, off-the-page advertising or DRTV. Why do offers make a difference? "Because," says British direct mail wizard Drayton Bird, "they enlist one vice—greed—to overcome two others: sloth and fear." The Challenge: Improve the Offer Without Breaking the Bank In
December 2003 From Target Marketing
Six Techniques to Adding Heat To A Lackluster Offer By Denny Hatch Direct mail maven and guru Axel Andersson has often said: "If you want to dramatically increase your response, you must dramatically improve your offer." The old Ed Mayer formula for successful direct marketing—40-percent lists, 40-percent offer and 20-percent everything else—remains very much in play, whether the medium used is direct mail, e-commerce, telemarketing, off-the-page advertising or DRTV. Why do offers make a difference? "Because," says British direct mail wizard Drayton Bird, "they enlist one vice—greed—to overcome two others: sloth and fear." The Challenge: Improve the Offer Without Breaking the Bank In
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