Strategies and Solutions for Profitable Direct Marketing
Search results for Wells Fargo
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5 Instances Where SEM Works Better Than SEO
September 2, 2009 From Tipline
Indebted consumers searching Google for "financial freedom" and a chance to reduce their bills were 101 percent more likely to convert to 800-number callers of San Diego-based debt settlement firm Fidelity Debt Solutions after the company optimized its paid search landing page.
September 2, 2009 From Tipline
Indebted consumers searching Google for "financial freedom" and a chance to reduce their bills were 101 percent more likely to convert to 800-number callers of San Diego-based debt settlement firm Fidelity Debt Solutions after the company optimized its paid search landing page.
September 2009 From Target Marketing
Why? Everyone who’s ever been dumped wants the answer. Many never know the reason. But companies that use dashboards as a retention tool are not only finding out why; they’re figuring out when their beloved customers are showing signs of leaving so they can take the necessary steps to successfully woo them once again.
Editor's Note : USPS in a Pickle Again
April 2009 From Target Marketing
Two years after headline-making postal reform, here we go again. The U.S. Postal Service witnessed a headline-making drop of 9.5 billion mail pieces in fiscal year 2008, which contributed to a net loss of $2.8 billion. But having to pay $5.6 billion to prefund its retiree health benefit fund was the major hit that made the USPS management’s aggressive cuts of $2 billion from annual operating costs practically disappear into thin air. And with no relief in sight, Postmaster General John Potter has stated the organization is on track to post a revenue shortfall of $5 billion in fiscal year 2009.
April 2009 From Target Marketing
Two years after headline-making postal reform, here we go again. The U.S. Postal Service witnessed a headline-making drop of 9.5 billion mail pieces in fiscal year 2008, which contributed to a net loss of $2.8 billion. But having to pay $5.6 billion to prefund its retiree health benefit fund was the major hit that made the USPS management’s aggressive cuts of $2 billion from annual operating costs practically disappear into thin air. And with no relief in sight, Postmaster General John Potter has stated the organization is on track to post a revenue shortfall of $5 billion in fiscal year 2009.
February 6, 2009 From
Simple, but effective. A plain 4-1/4" x 9" outer envelope, with the Wells Fargo logo in the corner card and "Benefit Update" in black print floating on the right side, greets the customer. Inside sits a one-page letter. That's it. But between the copywriting and the offer, it's a combination that's going to be hard for other insurance companies to beat, partly because it's offering the customer many different insurance options with different companies, rather than linking up with a single entity.
January 2008 From Denny Hatch's Business Common Sense
What triggered this column was a letter to this publication from Anthony Greene in London on my musings last week about how to gussy up important e-mails in order to give them gravitas. In our exchange, he wrote: Thank you, Denny. A nice and utterly relevant piece. Your story about the Ticketmaster e-mail, and how much you appreciated their thoughtfulness, has reminded me of what I regard as one of the greatest missed opportunities in the history of marketing. Every time I use my American Express Centurion Card I cannot help but notice the following words printed on the front, “MEMBER SINCE 82”. So,
The World’s Greatest Marketer to Kids
August 2006 From Denny Hatch's Business Common Sense
U.S. Bancorp, KeyBank, J.P. Morgan Chase, USAA, Wells Fargo--and many others--are launching marketing campaigns aimed at children. The idea is to get kids used to putting money away at a very young age. Some banks make it possible to deposit as little as 10 cents. Others are giving away premiums and prizes ranging from stick-on tattoos to music downloads when they have $100 in their accounts. My exhaustive (and exhausting!) file of news stories contains many accounts of gimlet-eyed, self-styled anti-marketing-to-kids police worried about everything from violent computer games to Oreo cookies. Of one thing I am absolutely sure: No one before or since has marketed
August 2006 From Denny Hatch's Business Common Sense
U.S. Bancorp, KeyBank, J.P. Morgan Chase, USAA, Wells Fargo--and many others--are launching marketing campaigns aimed at children. The idea is to get kids used to putting money away at a very young age. Some banks make it possible to deposit as little as 10 cents. Others are giving away premiums and prizes ranging from stick-on tattoos to music downloads when they have $100 in their accounts. My exhaustive (and exhausting!) file of news stories contains many accounts of gimlet-eyed, self-styled anti-marketing-to-kids police worried about everything from violent computer games to Oreo cookies. Of one thing I am absolutely sure: No one before or since has marketed
The Decline and Fall of Competent Direct Mail Why credit card mailings are bombing
August 2006 From Denny Hatch's Business Common Sense
I’ve been reading obituaries since the age of 12, fascinated to see how entire lives have been summed up in a few paragraphs. Last week a The New York Times headline about the passing of George Wetherill, 80, described him as an “Expert on Dating of Rocks.” Did dating of rocks mean determining their age? Or did he study people who liked to take rocks out to dinner and a movie? Either way, I wasn’t interested enough in his life and career to read on. Nor am I real interested in people who spend their lives in the credit card business—the delivery of financial nicotine to
August 2006 From Denny Hatch's Business Common Sense
I’ve been reading obituaries since the age of 12, fascinated to see how entire lives have been summed up in a few paragraphs. Last week a The New York Times headline about the passing of George Wetherill, 80, described him as an “Expert on Dating of Rocks.” Did dating of rocks mean determining their age? Or did he study people who liked to take rocks out to dinner and a movie? Either way, I wasn’t interested enough in his life and career to read on. Nor am I real interested in people who spend their lives in the credit card business—the delivery of financial nicotine to
Readers Respond & Debate
May 2006 From Denny Hatch's Business Common Sense
Note: Denny Hatch personally responds to all correspondence. Readers Respond to "Making a Complex Business Consumer Friendly," which discussed the differences between Internet banking and the brick-and-mortar branch banks. If online banking people could be trained by the folks of USAA Federal Savings Bank (www.usaa.com) on the fine art of delighting my hard nose, the need for bricks would crumble. My wife, CPT Sonia Hearn RN, serves with the 10th Combat Support Hospital in Baghdad, Iraq. At any point on the earth, she or I can lift a phone and speak to a sunny service representative while pondering our account status online.
May 2006 From Denny Hatch's Business Common Sense
Note: Denny Hatch personally responds to all correspondence. Readers Respond to "Making a Complex Business Consumer Friendly," which discussed the differences between Internet banking and the brick-and-mortar branch banks. If online banking people could be trained by the folks of USAA Federal Savings Bank (www.usaa.com) on the fine art of delighting my hard nose, the need for bricks would crumble. My wife, CPT Sonia Hearn RN, serves with the 10th Combat Support Hospital in Baghdad, Iraq. At any point on the earth, she or I can lift a phone and speak to a sunny service representative while pondering our account status online.
Who Are the Best of the Best? (1,161 words)
November 2000 From Target Marketing
Customer service can make or break a company. What's the old saying, "Once bitten, twice shy"? Many customers simply won't give you a second chance if you screw up an order or don't treat them right in the first place. Provide them with the tender loving care they think they deserve, or they'll simply take their business elsewhere. That's the bad news. The good news is that the reverse is also true in many cases. Treat your customers well, and you'll have their business for life. So what does it mean to take good care of customers in the high-tech high-touch environment
November 2000 From Target Marketing
Customer service can make or break a company. What's the old saying, "Once bitten, twice shy"? Many customers simply won't give you a second chance if you screw up an order or don't treat them right in the first place. Provide them with the tender loving care they think they deserve, or they'll simply take their business elsewhere. That's the bad news. The good news is that the reverse is also true in many cases. Treat your customers well, and you'll have their business for life. So what does it mean to take good care of customers in the high-tech high-touch environment
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