Strategies and Solutions for Profitable Direct Marketing
Search results for Home Depot
Found 20 item(s)Show Results By:
Found 20 item(s). Displaying 1-10
Brand Matters : Clean Sweep
August 2009 From Target Marketing
It’s fair to say we all have a place either in our homes or offices that we hope others won’t see. Whether it’s a crammed closet, junk drawer, three-car garage with no cars in it, musty attic boxes or sagging basement shelves, we all have some place that doesn’t pass Martha Stewart muster. We have just accumulated too much stuff.
August 2009 From Target Marketing
It’s fair to say we all have a place either in our homes or offices that we hope others won’t see. Whether it’s a crammed closet, junk drawer, three-car garage with no cars in it, musty attic boxes or sagging basement shelves, we all have some place that doesn’t pass Martha Stewart muster. We have just accumulated too much stuff.
Famous Last Words : Make It Easy to Order!
July 2009 From Target Marketing
"When in doubt, do the obvious,” said my first mentor in business, Franklin Watts. In 1993, my wife, Peggy, and I bought a Center City Philadelphia fixer-upper row house, which we gutted and turned into our dream pad. However, a number of the designer light fixtures were esoteric—not the kind stocked at the A&P or even The Home Depot.
July 2009 From Target Marketing
"When in doubt, do the obvious,” said my first mentor in business, Franklin Watts. In 1993, my wife, Peggy, and I bought a Center City Philadelphia fixer-upper row house, which we gutted and turned into our dream pad. However, a number of the designer light fixtures were esoteric—not the kind stocked at the A&P or even The Home Depot.
Archive Observations: Less Energy Equals Less Money
December 18, 2008 From
It's a connection that's been made by mailers I've reviewed over the last year: using less energy saves the consumer money. And, in September, two new "home improvement" offers continued the trend. Home Depot's 5-1/2" x11" self-mailer proclaims "Save Money. Save Energy." on the outer. Inside, the copy notes possible energy savings on new insulation, windows, water heaters and Trane HVAC systems. The prospect is invited to call a toll-free number or go online to schedule a free in-home consultation (Archive code #390-172889-0809).
December 18, 2008 From
It's a connection that's been made by mailers I've reviewed over the last year: using less energy saves the consumer money. And, in September, two new "home improvement" offers continued the trend. Home Depot's 5-1/2" x11" self-mailer proclaims "Save Money. Save Energy." on the outer. Inside, the copy notes possible energy savings on new insulation, windows, water heaters and Trane HVAC systems. The prospect is invited to call a toll-free number or go online to schedule a free in-home consultation (Archive code #390-172889-0809).
February 2008 From Denny Hatch's Business Common Sense
I have a huge file on the European Union and the myriad ways bureaucrats in Brussels insinuate themselves and their personal agendas into every facet of business and life. They dictate what can and cannot be done in terms of work rules, consumer marketing, competition, the media, nannies, light bulbs, data and so much more. In November, the EU issued a directive on noise abatement that included how loud symphony orchestras are allowed to play. Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables
October 2007 From Denny Hatch's Business Common Sense
On Oct. 5, 2007 two stories ran in The Wall Street Journal—and on its Web site—about the huge Los Angeles Hammer Museum’s effort to bury Dave Pahl’s Hammer Museum, which displays his collection of 1700 hammers in a tiny house in Haines, Alaska, 3,098 miles to the north. The top brass at the Los Angeles museum is following slavishly the brutal, bully-boy tactics of its founder, Occidental Petroleum President Armand Hammer (1898-1990), whose philosophy of life was codified on a plaque in his office that proclaimed, “He who hath the gold makes the rules.” In any publication or broadcast news story, what the L.A.
September 2007 From Denny Hatch's Business Common Sense
One of the most shadowy, behind-the-scenes characters of recent history was a sixth cousin of President Franklin D. Roosevelt, a plain little spinster lady named Margaret (Daisy) Suckley (rhymes with “book-lee”), whose Hudson River mansion is being renovated. Suckley died in 1991 in her 100th year. For years she maintained she had nothing to add to what had been written about Roosevelt and his presidency. But when her house was cleaned out, a suitcase of letters was found under her bed, and to the astonishment of historians and family members, Suckley and Roosevelt had a long-term and very close relationship. Although the words are
September 2007 From Target Marketing
Given the howls of agony coming from direct marketers feeling the sharp stab of the recent postage rate hike—not to mention the confusion over the new shape-based pricing system—now is a good time to look at a classic form of direct response marketing overlooked by many: inserts. There are several different types of inserts—including statement stuffers, package inserts and catalog bind-ins—but for now, let’s focus on newspaper FSIs. FSI is short for “free-standing insert,” which are those colorful brochures that fall out of newspapers. They offer a cornucopia of stuff—everything from grocery specials to sales on electronics, gardening and remodeling products and services, low-cost check reprint
Never Ever Take Your Eye off the USP!
March 2007 From Denny Hatch's Business Common Sense
Last week I wrote about the failed petition drive to get an amendment to the Philadelphia City Charter on the May 5 primary ballot. The premise: no casino could be built within 1,500 feet of any school, home, house of worship, playground, public pool, library, or civic center. Needed were the valid, notarized signatures of 20,000 registered voters. Of the 27,254 signatures collected, The Philadelphia Inquirer reported that fewer than 7,000 were valid. No one bothered to get ahold of the voter registration list. Do-gooders went forth to round up signatures from anybody and everybody. Put in direct marketing terms, it was the equivalent
March 2007 From Denny Hatch's Business Common Sense
Last week I wrote about the failed petition drive to get an amendment to the Philadelphia City Charter on the May 5 primary ballot. The premise: no casino could be built within 1,500 feet of any school, home, house of worship, playground, public pool, library, or civic center. Needed were the valid, notarized signatures of 20,000 registered voters. Of the 27,254 signatures collected, The Philadelphia Inquirer reported that fewer than 7,000 were valid. No one bothered to get ahold of the voter registration list. Do-gooders went forth to round up signatures from anybody and everybody. Put in direct marketing terms, it was the equivalent
January 2007 From Denny Hatch's Business Common Sense
The 139-word Bloomberg News release—that Pinnacle Entertainment is selling shares for casino funding—ends on a sour note. Pinnacle lost out in its bid for a slot machine parlor in Philadelphia to the proprietors of the largest casino complex in the world, Foxwoods, which is owned and operated by Connecticut’s Mashantucket Pequot tribe. The new Foxwoods Casino—slot machines only—that won the license, will be sited on the west bank of the Delaware River, roughly 1-1/2 miles from our 1817 row house in South Philadelphia. My neighbor, novelist-actor Steve Zettler, wrote a letter to The Philadelphia Inquirer that oozed sanctimony. “It goes beyond the obvious
November 2006 From Denny Hatch's Business Common Sense
The idea that advertising agencies are recommending campaigns based on humor—and marketers are going along with it—is an act of desperation. At the end of this issue is an illustration from an upcoming Campbell’s Soup commercial that urges consumers to “Make some holiday magic.” It depicts the branch of an evergreen tree reaching through an open window and grabbing some green bean casserole. The viewer will think, “My isn’t that cute and clever,” and remember the gag, but not the Campbell Soup. Be well-mannered, but don’t be a clown. People don’t buy from bad-mannered salesmen, and research has shown that they don’t buy from
