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Editor’s Notebook: It’s MY Mobile
August 2006
From Target Marketing
Ah, Philadelphia in July! The heat index has crossed over the 100 degree mark, humidity is hovering around 80 percent, and I’m just too sluggish to be overly serious in my musings about the industry right now. Instead, please join me while I ponder the bright and shiny area of mobile content. You see, I’ve finally grown fed up with my outdated mobile phone—not to mention my carrier’s continual late delivery of voice mails and text messages. And given that my love for texting has reached critical mass, I’m excited about the many bells and whistles that allow mobile users to access oh-so-critical information