Strategies and Solutions for Profitable Direct Marketing
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4 Tips for Developing Content Network Campaigns
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
February 10, 2010 From Tipline
Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.
Nuts & Bolts - Online Marketing : A Balanced Attribution Equation
January 2010 From Target Marketing
The last click hardly tells the whole story to those who want to properly attribute sales to their marketing efforts, said Esco Strong, director of the Microsoft Advertising Institute. Speaking during a session in November at ad:tech New York, Strong suggested that for the last click to happen, the rest of the funnel needs to be there. For the rest of the funnel to exist, its creators need to be paid.
January 2010 From Target Marketing
The last click hardly tells the whole story to those who want to properly attribute sales to their marketing efforts, said Esco Strong, director of the Microsoft Advertising Institute. Speaking during a session in November at ad:tech New York, Strong suggested that for the last click to happen, the rest of the funnel needs to be there. For the rest of the funnel to exist, its creators need to be paid.
January 2010 From Target Marketing
Hopkinton, Mass.-based Flimp Media says its recent integration of its landing page platform with more than 20 e-mail marketing services allows marketers using Flimp's video marketing and analytics to track viewer engagement and interaction with video and rich media down to a specific address. Plus, the platform allows businesses to create, edit, deploy and track video e-mail and marketing campaigns and video landing pages on their own.
ROSEN's Richard Rosen on How Brand and Direct Can Work Together
December 16, 2009 From Tipline
The direct people. The brand folks. The sales force. Richard Rosen, in his 2009 book “Convergence Marketing: Combining Brand and Direct for Unprecedented Profits,” speaks to all three audience segments about how best to sell to customers across all media—which includes combining the best of what each camp brings to the table. He presents unique tools, such as his Rosen Velocity Scale, that attempt to create more profit while strengthening brand loyalty.
December 16, 2009 From Tipline
The direct people. The brand folks. The sales force. Richard Rosen, in his 2009 book “Convergence Marketing: Combining Brand and Direct for Unprecedented Profits,” speaks to all three audience segments about how best to sell to customers across all media—which includes combining the best of what each camp brings to the table. He presents unique tools, such as his Rosen Velocity Scale, that attempt to create more profit while strengthening brand loyalty.
Social Media : The
Social Graph Breaks Free
December 2009 From Target Marketing
Since the rise of online social networks, marketers have recognized the potential for highly targeted marketing presented by popular destinations like Facebook, LinkedIn and Twitter. The loyal users of these sites not only record their interests, passions and extremely accurate demographic details, they also reveal important information about their levels of influence: how many friends they have, who their best friends are and what they share in common.
December 2009 From Target Marketing
Since the rise of online social networks, marketers have recognized the potential for highly targeted marketing presented by popular destinations like Facebook, LinkedIn and Twitter. The loyal users of these sites not only record their interests, passions and extremely accurate demographic details, they also reveal important information about their levels of influence: how many friends they have, who their best friends are and what they share in common.
Case Study: ASI Shows Enter Virtual World
October 28, 2009 From Tipline
Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.
October 28, 2009 From Tipline
Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.
Arial Software Releases Campaign Enterprise Version 11
October 21, 2009 From Best of DMA
E-mail marketing software provider Arial Software of Tucson, Ariz. recently released the latest version of its Microsoft Windows-based enterprise software, called Campaign Enterprise. Known for its automation and e-mail personalization capabilities, the newest release of the program brings with it a bevy of improved features.
October 21, 2009 From Best of DMA
E-mail marketing software provider Arial Software of Tucson, Ariz. recently released the latest version of its Microsoft Windows-based enterprise software, called Campaign Enterprise. Known for its automation and e-mail personalization capabilities, the newest release of the program brings with it a bevy of improved features.
October 2009 From Target Marketing
Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.
The Power of Advergaming
September 23, 2009 From Tipline
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online for shopping, research and entertainment purposes. While tactics such as banner ads provide an opportunity to target online, they fail to engage consumers the way advergames can.
September 23, 2009 From Tipline
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online for shopping, research and entertainment purposes. While tactics such as banner ads provide an opportunity to target online, they fail to engage consumers the way advergames can.
August 2009 From Target Marketing
CardScan—which invented card scanners for Mac and Windows and is part of the office technology products group of Atlanta-based Newell Rubbermaid— enhanced its Mac offering with CardScan Executive for Mac 1.5 software. Those who purchased CardScan Executive for Mac that debuted in October 2008 can download a free update for the 1.5 version. As of mid-May, the updates were included in the software.
