Strategies and Solutions for Profitable Direct Marketing
Search results for NewPage Corp.
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Ways to Get More Bang for Your Paper Buck
February 16, 2010 From Target Marketing Group Webinars
Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor...
February 16, 2010 From Target Marketing Group Webinars
Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor...
Ready for the Lacey Act?
June 30, 2009 From Target Marketing Group Webinars
Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you...
June 30, 2009 From Target Marketing Group Webinars
Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you...
June 2006 From Target Marketing
Consumers have become increasingly concerned about the environmental impact of the companies from whom they buy, and the direct mail delivered to their doorstep is a conspicuous reminder of paper consumption. Fortunately, finding a suitable paper that contains post-consumer waste is possible for just about every direct mail application. However, identifying a supplier that can provide product at the desired cost and composition requires knowing where to look. Not Your Grandfather’s Recycled Paper “Any [direct mail] product can be made with recycled fiber” without losing quality, according to Brian Cummins, the product and value chain manager for publications at paper manufacturer Stora Enso. Cummins says
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