Weekly Direct Marketing Strategy from the Editors of Target Marketing Magazine
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You've been sent an issue of TM Tipline, Target Marketing magazine's weekly e-mail newsletter. TM TIPS *4 Questions to Ask About the Self-Mailer* By Ethan Boldt, editor, <i>Inside Direct Mail</i> Amid tighter budgets and higher postal rates, more direct mailers are pondering whether or not to test the self-mailer format. "I think direct mail budgets (and client requests) have been trending toward smaller, more cost-efficient formats for some time, well over a year," states Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing in Minneapolis.... Read Full Story http://www.targetmarketingmag.com/article/4-questions-ask-about-self-mailer-401052_1.html *PETCO's Carol Ott Discusses Web Analytics* By Heather Fletcher, senior editor, <i>Target Marketing</i> Some marketers get a warm and fuzzy feeling every time they think of how well Web analytics serve their companies. That's especially true for Carol Ott, director of e-commerce finance and Web analytics for San Diego-based PETCO.... Read Full Story http://www.targetmarketingmag.com/article/petcos-carol-ott-discusses-web-analytics-401080_1.html *4 Rules for Better Personalization* By Ethan Boldt, editor, <i>Inside Direct Mail</i> Personalization of direct mail pieces requires a substantial investment, but it may be just the sort of new technology that any lagging direct mail campaign needs in the current economy—including preparing for when things get even worse.... Read Full Story http://www.targetmarketingmag.com/article/4-rules-better-personalization-401091_1.html *3 Ways to Win Over Tough Prospects* By Ethan Boldt, editor, <i>Inside Direct Mail</i> Two weeks ago, I hosted one of Inside Direct Mail 's highest rated webinars. Entitled Winning Over Today's Tough Prospects ... with Innovative Direct Mail, and featuring two top experts, the information and presentations proved to be both highly relevant and actionable for many marketing organizations.... Read Full Story http://www.targetmarketingmag.com/article/3-ways-win-over-tough-prospects-401053_1.html --- Like these stories? Subscribe to TM Tipline at http://enews.targetmarketingmag.com/eLP/?PMC=WEB&PUB=TM&GRP=1
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