Weekly Direct Marketing Strategy from the Editors of Target Marketing Magazine
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You've been sent an issue of TM Tipline, Target Marketing magazine's weekly e-mail newsletter. TM TIPS *5 Keys to Remarkable Personalization* By Joe Boland, assistant editor, <i>Target Marketing</i> Personalization is a popular direct marketing tactic to help stand out among the clutter that enters consumers’ mailboxes and inboxes. But in today’s technologically advanced world, simple personalization doesn’t cut it anymore. “We follow the Seth Godin school: You have to be absolutely remarkable to make a difference,” says Jay Regan, vice president of client development at Daytona Beach, Fla.-based cross-media marketing solutions organization DME.... Read Full Story http://www.targetmarketingmag.com/article/5-keys-remarkable-personalization-408960_1.html *3 Tactics to Boost Online Conversion and Revenue* By Joe Boland, assistant editor, <i>Target Marketing</i> Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.... Read Full Story http://www.targetmarketingmag.com/article/3-tactics-boost-online-conversion-revenue-408971_1.html *AccuQuote's Sean Cheyney on Getting Leads Through Affiliates* By Heather Fletcher, senior editor, <i>Target Marketing</i> Term life insurance provider AccuQuote knows what would be bad for its brand: advertising in airline magazines and through online obituary sites. The Wheeling, Ill.-based company also knows what sort of affiliate marketing would be good for its brand: bringing in qualified leads and increasing sales by reaching the right audience.... Read Full Story http://www.targetmarketingmag.com/article/accuquotes-sean-cheyney-getting-leads-through-affiliates-408944_1.html *How 3 Direct Marketers Use Twitter* By Joe Boland, assistant editor, <i>Target Marketing</i> In this fast-moving, short attention span era of communication, nothing embodies that high-speed, quick-hitting environment quite like Twitter. The newest social networking fad, Twitter limits all communications to 140 characters or less, giving users the opportunity to quickly hear all about NBA superstar Shaquille O’Neal’s latest thoughts on his former team, the Los Angeles Lakers, winning the NBA championship to what your mother is making for dinner.... Read Full Story http://www.targetmarketingmag.com/article/how-3-direct-marketers-use-twitter-408951_1.html --- Like these stories? Subscribe to TM Tipline at http://enews.targetmarketingmag.com/eLP/?PMC=WEB&PUB=TM&GRP=1
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