Weekly Direct Marketing Strategy from the Editors of Target Marketing Magazine
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You've been sent an issue of TM Tipline, Target Marketing magazine's weekly e-mail newsletter. --- TM TIPS *5 Factors for Measuring Your E-mail Reputation* By Britt Brouse, associate editor, <i>Inside Direct Mail</i> In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.... Read Full Story http://www.targetmarketingmag.com/article/5-factors-measuring-your-e-mail-reputation-160076_1.html *3 Tips for Managing the 'Short Head' of Search* By Britt Brouse, associate editor, <i>Inside Direct Mail</i> By now we've all heard of the long tail of Internet search, involving highly specific keyword phrases as a low cost source for gaining new site traffic. However, in its whitepaper, Don't Get Whipped: Managing the "Short Head" of Search, Engine Ready Software advises marketers to keep paying attention to critical long-tail search, but not to the detriment of what it calls the "short head," or top five phrases in a pay-per-click program.... Read Full Story http://www.targetmarketingmag.com/article/3-tips-managing-short-head-search-160078_1.html *ThinkGeek.com's Shane Peterman on Loyalty Programs* Heather Fletcher, senior editor, <i> Target Marketing </i> Whether its customers walk into a coffee shop in Anywhere, U.S.A. and want to be able to simply look down at their chests to know if the building has wireless Internet service or those consumers want to exhibit a professional laser light show at home, ThinkGeek.com says it has the products they need. Plus, both the $29.99 Wi-Fi Detector Shirt and the $1,999.99 ProLaserFX Showcube purchases can earn them free gadgets, courtesy of the Geek Points loyalty program.... Read Full Story http://www.targetmarketingmag.com/article/thinkgeekcoms-shane-peterman-loyalty-programs-160062_1.html *5 Ways to Promote Viral Fundraising* By Britt Brouse, associate editor, <i>Inside Direct Mail</i> It's contagious. It's bringing in new donors and extra funds. But it's unpredictable and hard to control. It's viral fundraising - when a story, e-mail, video, call to action or event catches fire online and is passed from person to person, creating a wave of response and giving. "It could be an e-mail. It could be a social network. It could be a video on YouTube. So when you use the term 'it went viral,' it merely means that people told their friends about it via word-of-mouth," explains Madeline Stanionis, CEO of Watershed, a San Francisco-based online fundraising and advocacy company.... Read Full Story http://www.targetmarketingmag.com/article/5-ways-promote-viral-fundraising-160096_1.html --- Like these stories? Subscribe to TM Tipline at http://enews.targetmarketingmag.com/E1/?PMC=WEB&PUB=TM&GRP=1
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