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Target Marketing magazine presents:
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Jul 1, 2009
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5 Keys to Remarkable Personalization
By Joe Boland, assistant editor, Target Marketing
Personalization is a popular direct marketing tactic to help stand out among the clutter that enters consumers’ mailboxes and inboxes. But in today’s technologically advanced world, simple personalization doesn’t cut it anymore. “We follow the Seth Godin school: You have...
3 Tactics to Boost Online Conversion and Revenue
By Joe Boland, assistant editor, Target Marketing
Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three...
AccuQuote's Sean Cheyney on Getting Leads Through Affiliates
By Heather Fletcher, senior editor, Target Marketing
Term life insurance provider AccuQuote knows what would be bad for its brand: advertising in airline magazines and through online obituary sites. The Wheeling, Ill.-based company also knows what sort of affiliate marketing would be good for its brand: bringing...
How 3 Direct Marketers Use Twitter
By Joe Boland, assistant editor, Target Marketing
In this fast-moving, short attention span era of communication, nothing embodies that high-speed, quick-hitting environment quite like Twitter. The newest social networking fad, Twitter limits all communications to 140 characters or less, giving users the opportunity to quickly hear all...
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FROM THE CURRENT ISSUE
How Fast Is Your Fulfillment?
At its most basic level, the Web is an inquiry management environment. Consumers and businesspeople head online almost every day to source products and solutions that fit their needs. Depending on the urgency of their needs, they might request some...
Customers Rule
Not long ago, I worked with a client who had pieces of customer data spread across 20 different technology platforms. We affectionately named this environment “the spaghetti bowl.” A few of the right “noodles” conveniently crossed, but for the most...
Digital Remix
B-to-b marketers tinker with online channels, watch social media emerge and fret over fitting it all into a marketing mix dominated by conventional approaches. As the current recession continues through 2009, a company’s marketing mix must produce sales-ready results using...
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JOB CONNECTION
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Top of Page
To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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