3 Self-Mailer Trends
According to the Target Marketing Group’s Who’s Mailing What! Archive, an online library of direct mail campaigns, it appears that the popularity of self-mailers has remained steady for the past few years. However, it’s surged in some sectors while slipping in others, including some sectors employing self-mailers that may have never done so before.

4 Ways to Produce Better Catalog Copy
Too often, catalog copy describes much better than it sells. Famed copywriter and direct marketing consultant Herschell Gordon Lewis sought to help change that with Inside Direct Mail’s latest webinar, entitled “Copywriting for Catalogs & Merchandise” [$79, http://www.targetmarketingmag.com/r?s=107228 ]. In his books “Catalog Copy That Sizzles” and the recent “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” Lewis discusses the type of copy and fresh creative ideas that are essential to help any print or online catalog sell their merchandise.

ThomasNet’s Linda Rigano on B-to-B Web Site Design
We’ve all seen them, Web sites for B-to-B firms that are little more than the pages of the corporate brochure transformed into Web pages. Good Web site design and navigation isn’t predicated on having video demos, thousands of content pages or even a live chat feature. What’s at stake is presenting information on what your company sells, how your company can be reached and other key parts of the seller/customer relationship in a clear and compelling fashion.

5 New Strategies in Loyalty Marketing
In our uncertain economic climate, loyalty programs play an increasingly important role for direct marketers. Customer loyalty programs have been around for nearly 30 years in most developed countries in the world, including the U.S. and most of Europe. As a result, it’s a saturated market.

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