3 Ways to Win Over Tough Prospects

Two weeks ago, I hosted one of Inside Direct Mail's highest rated webinars. Entitled Winning Over Today's Tough Prospects ... with Innovative Direct Mail, and featuring two top experts,...

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4 Rules for Better Personalization

Personalization of direct mail pieces requires a substantial investment, but it may be just the sort of new technology that any lagging direct mail campaign needs in the current economy—including preparing for when things get even worse....

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PETCO's Carol Ott Discusses Web Analytics

Some marketers get a warm and fuzzy feeling every time they think of how well Web analytics serve their companies. That's especially true for Carol Ott, director of e-commerce finance and Web analytics for San Diego-based PETCO....

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4 Questions to Ask About the Self-Mailer

Amid tighter budgets and higher postal rates, more direct mailers are pondering whether or not to test the self-mailer format. "I think direct mail budgets (and client requests) have been trending toward smaller, more cost-efficient formats for some time, well...

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Eric Yaverbaum on Tappening.com's Happening
Dec 3, 2008

4 Mail Circulation Best Practices
Dec 3, 2008

12 Copywriting Secrets for Publishing Offers
Dec 3, 2008

4 Tips for Response-Driven E-mail
Dec 3, 2008

3 Tips for Marketing to Credit-Crunched Consumers
Dec 3, 2008