5 Keys to Remarkable Personalization

Personalization is a popular direct marketing tactic to help stand out among the clutter that enters consumers’ mailboxes and inboxes. But in today’s technologically advanced world, simple personalization doesn’t cut it anymore. “We follow the Seth Godin school: You have...

---

3 Tactics to Boost Online Conversion and Revenue

Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three...

---

AccuQuote's Sean Cheyney on Getting Leads Through Affiliates

Term life insurance provider AccuQuote knows what would be bad for its brand: advertising in airline magazines and through online obituary sites. The Wheeling, Ill.-based company also knows what sort of affiliate marketing would be good for its brand: bringing...

---

How 3 Direct Marketers Use Twitter

In this fast-moving, short attention span era of communication, nothing embodies that high-speed, quick-hitting environment quite like Twitter. The newest social networking fad, Twitter limits all communications to 140 characters or less, giving users the opportunity to quickly hear all...

---

2 Ways to Improve Customer Contact via Social Media
Jun 24, 2009

What’s Working: 9 Tactics for Acquisition and Retention
Jun 24, 2009

Case Study: Online Charity Auctions Drive Results for LimoLiner
Jun 24, 2009

5 Things Marketers Must Know About Prerecorded Phone Messages
Jun 24, 2009