May 2008 Issue

Target Marketing - May 2008

Cover Story

Tried & Tested
Day-Timers keeps tradition while breaking the mold to retain customers

Current Features

Energize Your Offer
Fire up response to your direct mail and ads by adding ‘oomph’ to the deal
The New Landing Page
Widgets just might be the ultimate targeting tool

Current Columns

Direct Mail Strategy: Rev Up Your Response
Test bells and whistles, gadgets, and gizmos
Direct Selling: Creative Makeovers
When and why to give your effort an overhaul
E-Commerce Link: Humanizing the Web
Move beyond transactions to experiential shopping
Famous Last Words: Say Thank You!
“It’s the polite thing to do.” —Roger Craver

Current Departments

Affiliate Spotlight
A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine’s Nuts & Bolts department), Affiliate Spotlight introduces you to a variety of players on the...
Nuts & Bolts: 5-Minute Interview
E-mail Appending Examined
Nuts & Bolts: Eye on Privacy
List Hygiene: Your Smartest Move
Nuts & Bolts: Blogosphere Says...
The truth is that sales people care very little about the cost of the leads we generate. What they really care about is how many of those leads will actually become viable sales opportunities. For this...
Nuts & Bolts: SEO
Universal Search: Blend and Serve
Market Focus: Foodies
Money Rumblings