Industry Communities : Articles, News, and Information from Target Marketing

B-to-B
Lead generation, qualification and conversion, as well as other issues of importance to B-to-B marketers.
Contact Centers
Information related to staffing, training and managing a contact center, as well as on outsourcing, vendor selection and performance management.
CRM / Database Marketing
Using your housefile and outside data -- via enhancement, modeling and other analytics -- to better target and communicate with your customers and prospects.
Direct Mail
Information about advertising campaigns using direct mail, including formats, copy and design.
DRTV
Direct response television commercials and their relevance to direct marketers.
E-Commerce
All matters relevant to online marketing, including Web site maintenance and design, search engine marketing and affiliate marketing, among others.
E-mail Marketing
Issues related to e-mail campaigns to build sales, customer relationships and enhance your company's image; tackles such challenges as testing, creative, delivery, ISP best practices and legislation.
Fulfillment & Operations
Coverage of the back end of direct marketing, including order processing, picking/packing, parcel shipping and returns management.
Insert Media
From format options--such as package insert programs, statement stuffers and blow-ins--to media buying strategies, as well as creative tactics and how to establish and manage an insert media program.
International
Insights on global marketing considerations, such as overseas mailing, payment processing, lists options, country-specific creative and offer strategies.
Lists
The lifeblood of marketing--direct response lists, compiled lists, e-mail lists, cooperative databases, prospect databases, brokerage/management issues, negotiation tactics, list hygiene and more.
Merchandising
Focus on product selection for catalogs, Web sites and other direct marketing ventures.
Multichannel Marketing
Information on offline/online media integration, matchbacks, response capture across channels and campaign performance measurement.
Postal
Issues surrounding postal matters relevant to direct marketers, including rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.
Printing, Paper & Production
Coverage of catalog/direct mail production, including digital printing, offset printing, inline printing, personalization, paper/ink selection, environmental issues, soft proofing and workflow tactics.
Privacy
Insights on privacy considerations for marketers, including data security, data stewardship, opt-in/opt-out practices, customer preference centers, legislative updates, Do-Not-Call and Do-Not-Mail regulations, Direct Marketing Association guidelines.
Search Engine Marketing
Insights on privacy considerations for marketers, including data security, data stewardship, opt-in/opt-out practices, customer preference centers, legislative updates, Do-Not-Call and Do-Not-Mail regulations, Direct Marketing Association guidelines.