Industry Communities : Articles, News, and Information from Target Marketing

B-to-B
Lead generation, lead qualification, lead nurturing and lead conversion, as well as other issues of importance to business-to-business marketers.
Database & CRM
Thought leadership and case studies covering data enhancement, database development and maintenance, modeling and analytics, and loyalty marketing strategies. And for a well-rounded perspective on data, stay up-to-date on privacy issues that include data stewardship, opt-in/opt-out practices, customer preference centers, do-not-call and do-not-mail regulations and Direct Marketing Association guidelines.
Direct Mail & Postal
Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.
E-Commerce
All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.
Lists & Insert Media
The lowdown on direct response lists, compiled lists, e-mail lists, cooperative databases, prospect databases, brokerage/management issues, negotiation tactics, list hygiene and more. Plus, case studies on and best practices for insert media programs - package inserts, FSIs, statement stuffers, blow-ins/bind-ins, ride-alongs, webserts, webisodes and more.
Print Production & Fulfillment
Coverage of direct mail production, including digital printing, offset printing, inline printing, personalization, paper/ink selection, environmental issues, soft proofing and workflow tactics. Get information on the back-end of direct marketing, including order processing, picking/packing, flats and parcel shipping and returns management.
Search & Social Marketing
Insights on search engine marketing, including paid and organize search, as well as new best practices involving social media marketing and affiliate marketing.