Advertising Specifications

Printed Web offset Trim: 7-3/4' x 10-1/2"   |   Bleed: 8" x 10 3/4"
Spread Bleed 16" x 10 3/4"
Spread Trim: 15 1/2" x 10 1/2"


Dimensions
Ad Size:
Full Page (non bleed) ... 7" x 10"
Full Page (bleed) ... 8" x 10 3/4"
2/3 Page ... 4 5/8" x 9 3/4"
1/2 Page Island ... 4-1/2" x 7"
1/2 Page Vertical ... 3-1/4" x 9 3/4"
1/2 Page Horizontal ... 7" x 4 3/4"
1/3 Page Vertical ... 2 1/8" x 9 3/4"
1/3 Page Square ... 4 1/2" x 4 3/4"
1/4 Page ... 3 1/4" x 4 3/4"
1/6 Page Vertical ... 2-1/8" x 4-3/4"


Digital Specifications/PDF Requirements

PDF (Portable Document Format) is the required file format for Target Marketing magazine.

PDF files must be created with Acrobat Distiller 4.05 or higher using the instructions at targetmarketingmag.com/productionspecs.

  • Scanned images must be high resolution (between 200 and 400 dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.
  • All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.
  • Bleeds must be .1250" outside trim
  • All PDFs must be high res/press optimized
  • Files must be Right Reading, Portrait Mode only 100% size, no rotations, must include crop marks.
  • ALL FILES MUST be accompanied by a single page, composite color proof. However if color is critical please provide us with a composite SWOP-certified color proof (with color bars) along with your digital file. To see a list of SWOP-certified proofs we accept, please visit http://www.swop.org.certification/certmfg.asp. We cannot grant makegoods for poor color reproduction unless a SWOP-certified color proof is supplied with your digital file. Supplied color lasers will be used as a “guide for color” only.
  • Files submitted electronically must be submitted on one of the following forms of removable storage media: Macintosh compatible 3.5 Floppy disk, Zip Disk (100MB), or CD-ROM. Ads can be uploaded to our ftp site if accompanied by a faxed black and white laser at time of upload. Call the Production Manager for further detailed information.


Shipping Instructions

Send all orders, contracts, insertion and reproduction material, plainly marked "Advertising Material" prepaid to:
Target Marketing
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130
Attn: Production Manager
Telephone: (215) 238-5300
Production FAX: (215) 238-5297
Sales FAX: (215) 238-5270


Insert Specifications

Inserts count as one unit toward frequency. Advertisers may combine ROP ads with inserts to earn higher frequency discounts.

Publication trim: 7 3/4" x 10 1/2".
Insert size: minimum size insert is 4 3/4" wide x 6" high
Maximum size insert is 8" wide x 10 3/4" high.
Minimum stock: 60 lb. text. Maximum stock: 10 Pt.
All inserts jog to foot and require an 1/8" foot and gutter trim.
Keep live copy 3/8" within the final trim.

Four-page inserts must be supplied folded and within the sizes indicated above. Review inserts greater than four pages or with unusual shapes or folds or die cuts with a production representative.

Inserts that are maximum size also require an additional 1/8" face and head trim.

Inserts not furnished to these standards will incur additional production charges.

Quantity for full run insertion: 52,000

The USPS has set strict standards regarding the size and weight of BRCs as well as the content and formatting of items qualifying for mailing within the Periodicals Class. Please review the specifications for your insert with a production representative prior to manufacturing to ensure postal compliance.


Mailing/Shipping Instructions

Two-page inserts should be shipped in boxes (facing in the same direction) on skids, clearly marked Target Marketing and issue date. For inserts larger than 4 pages or inserts of an unusual shape, fold or die cut, contact the production manager at (215) 238-5098.

Send five insert samples to:
Production Manager, Target Marketing
1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130.

Inserts should be shipped prepaid to:
Attn: Joy Krull
Banta Publications, Kansas City
3401 Heartland Drive
Liberty, MO 64068-0298
(816) 792-6346

Deliveries accepted 8:00 AM to 3:30 PM Monday to Friday