About Us

Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months. Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.

Target Marketing is part of the Target Marketing Group of publications, published monthly by North American Publishing Company (NAPCO) in Philadelphia, also publishers of Catalog Success, FundRaising Success, Publishing Executive and Book Business magazines and the newsletter Inside Direct Mail.

Editorial office:
1500 Spring Garden Street, 12th Floor
Philadelphia, PA 19130
Phone: (215) 238-5300
Fax: (215) 238-5270

Download the current Target Marketing Media Kit (Adobe Acrobat Reader 4.0 or higher required to view). For advertising rate information, contact a member of the Target Marketing sales team. We can be reached at Target Marketing, 1500 Spring Garden Street, Suite 1200, Philadelphia, PA 19130, or by fax at (215) 238-5270. Otherwise contact us by e-mail or phone.

Peggy Hatch
Group President/Publishing Director
phatch@napco.com
(215) 238-5091

Kevin Landers
Vice President/Group Publisher
(973) 956-8585
klanders@napco.com

Robert J. Yoegel
Vice President/Online Publisher
(215) 238-5344
ryoegel@napco.com

Howard Rubin
National Accounts Manager
(760) 739-9400
hrubintrgt@aol.com

Jennifer DiPasquale
Regional Sales Manager
jdipasquale@napco.com
(215) 238-5410

Drew James
Regional Sales Manager
215.238.5473
djames@napco.com

Linda Silverstein
Regional Sales Director
Classified Ad/Online Buyers Guide
lsilverstein@napco.com
(215) 238-5467

Christa Deeden
Regional Sales Manager
215.238.5295
cdeeden@napco.com

Data Card
Our subscribers include more than 42,000 qualified direct marketers ready to hear from you. You're sure to hit the target with this impressive list. View the latest Target Marketing Data Card.

Reprints
North American Publishing company's Reprint Services Department is the best place to get authentic, custom-made reprints from Target Marketing or any of the company's trade publications.

Being the original publisher of Target Marketing, NAPCO has access to the original artwork and text.
This means we offer our customers:

  • Fast Delivery
  • Affordable costs
  • Highly-customized materials
Remember, reprints are versatile marketing tools and an excellent business investment when used as trade show handouts, sales leave-behinds or inclusions in seminar/classroom packets. They also fit nicely into direct mail or promo pieces.

For a free quote, call Kathy Kling, Reprint Services Manager at 215-238-5361; Fax: 215-238-5390 or E-mail kkling@napco.com.