Wal-Mart

Crossing the Line Creates Cross Customers
November 7, 2017 at 8:00 am

It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping

Change Colors, Change Behavior
July 7, 2015 at 8:00 am

For years, psychologists have studied the impact of color on how we behave. Does it make us eat more? Does it make us more productive?

Top 100 Physical Consumer Destinations, Related Affinities
November 21, 2014

This "Top 100" list may tell marketers more than they ever wanted to know about American buying habits. About 500,000 app users opted in to allow a Seattle-based company, Placed, to run the app in the background on their smartphones and track every move they make. On Thursday, Placed announced the Top 100 locations its users visited in October and they're, well … maybe don't listen the next time someone mentions that resolution to visit the gym more often.

Amazon’s Publishing Monopoly: I Love It!
July 1, 2014

At age 78, I probably have been involved in book publishing longer than any living person. My father, Alden Hatch, was the author of 40-plus biographies and a slew of magazine articles. My uncle, Eric Hatch, was a writer of screwball comedies, the most famous being My Man Godfrey. The 1936 film was judged by the American Film Institute as the 44th funniest movie of all time and Eric's screenplay was nominated for an Oscar in 1937.

How Some Brands Tried to Take Advantage of the Miserably Cold Weather
January 15, 2014

The wave of intensely cold weather that hit most of the country last week and turned Chicago into "Chiberia" posed some challenges and opportunities for marketers. Airlines like Jet Blue were forced to close their gates in New York and Boston, most people stayed inside instead of going to a store, and even advertising agencies themselves faced problems—there was a "poo eruption" scare after some pipes burst in the offices of Chicago agency Leo Burnett (the agency later claimed the dirty water was poo-free). But as some companies suffered, others took advantage the best they could

3 Emotional Entry Points: Want Results? Get Relevant.
January 13, 2014

Ever feel like your direct marketing efforts aren't getting enough traction? Every day? Well, you're not alone. One problem I see over and over again is that we as marketers fail to make an emotional connection with our audience. In fact, sometimes we forget to try