The New York Times

Denny's Zinger: Big Data? Call It Big Dada. Absurd!
November 12, 2014

Anybody remember Dadaism? Founded by Tristan Tzara in 1920s Paris, it was a movement of painters and writers revolting against classical art and literature. These revolutionaries reveled in the absurd.

Should You Advertise on Cable News? Uh-Uh.
November 4, 2014

Cable news penetration is peanuts. In a recent prime-time viewing hour of 8:00 to 9:00 p.m., the total audience was: O'Reilly, Fox: 2,492,000; Anderson Cooper, CNN: 564,000; Chris Hayes, MSNBC: 608,000. This results in the not-so-grand total of 3,664,000, 1.1 percent of the US population of 320 million.

Content Marketers: Facebook Wants to Own You
November 3, 2014

Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare

Epsilon Rebrands, Becomes a 1-Stop Shop as Others Do the Same
October 23, 2014

One-stop shop. Marketing agencies and vendors are moving quickly to ensure marketers never have to leave their doors to find specialties of any type. The latest to do so is Epsilon, one of the big players currently synonymous with the word "data." On Wednesday Epsilon, an Alliance Data company, announced its rebranding as a "an all-encompassing, global marketing business."

Make an Offer, Not a Threat
October 1, 2014

By 2007, the only sound coming out of Newsweek was a death rattle. A half-million subscribers were cut from the rate base; in 2008, more than 100 staffers were axed; and, in 2012, editor Tina Brown folded the print edition and announced the future was digital. Whereupon, Newsweek totally dropped off of my radar screen.

Denny’s Daily Zinger: I Missed a Period
September 19, 2014

In my Sept. 10 "Zinger" I wrongfully accused New York Times journalist Helene Cooper of creating an unreadable sentence of 76 words. In actuality, she wrote two very difficult sentences of 36 words and 40 words, respectively. I missed a period. My apologies to Helene Cooper and apologies to all readers. And many thanks to the 12 readers who took the time to write in and set me straight.

Denny’s Daily Zinger: When Supposedly Smart People Send Out Gibberish
September 11, 2014

For 68 years, I have made my living using the English language. From 1985 B.I.E. (Before the Internet Era), when prose made sense. Experienced supervisors existed. Generally, they were older and wiser. They knew their businesses. They knew their customers and prospects. When a writer went off the rails and produced gobbledygook, it seldom saw print. The reason was financial. Producing print—whether a letter, special report, instruction booklet, article or anything else aimed at reaching many people—costs money.

Denny's Daily Zinger: WWW - Worst Writing of the Week
September 10, 2014

I was horrified by ISIS and the beheading of journalist James Foley. And further appalled at the beheading of a second American journalist, Steven Sotloff. This was the headline of The New York Times online lead story: "Obama Enlists 9 Allies to Help in the Battle Against ISIS"

It’s a Sad Day for Google Authorship Fans
September 4, 2014

For now, the only author "markup" is the byline. Google got rid of "Authorship," which used to show searchers if a recognized writer penned a piece about the subject for which they sought information. The search engine optimization feature was great for content marketers who wanted to establish authority as thought leaders on certain subjects. Or was it? Search Engine Land's article, "It's Over: The Rise & Fall Of Google Authorship For Search Results," explains a couple reasons Google tossed out the tool.