The New York Times
Last month, I wrote about the fact that regardless of the condition for which a medication is prescribed, after three to four months,
Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their
Social media pantsed Nordstrom, and jacketed the retailer with criticism for its $900 mud-splattered denim duo of jacket and jeans.
Zara recently withdrew apparel featuring a controversial cartoon image, Pepe the Frog, a meme that is considered a symbol of the
The advertiser? Starbucks. The product? An old-fashioned direct mail continuity program. The offer? The world's finest coffee shipped to you monthly. Both full-page ads in the Times and the Journal used the same response link: starbucks.com/subscription
Marketers are increasing their investments in content. It's during this time that marketers get to have fun semantic arguments, too. Is it content marketing or native advertising? What's the difference, marketers may ask? In a rant aimed at The Wall Street Journal, but housed on the Content Marketing Institute site, Joe Pulizzi says content marketing is what brands create and may host on their sites, like his post. Marketers work with sites like the WSJ to create native advertising that's hosted on sites like WSJ's.
The share of email opens occurring on a mobile device keeps growing, climbing to 48 percent, according to a 2015 report from Litmus. Given the rapid growth in mobile email opens, it's only a matter of time before more than half of total opens will occur on a mobile device. Marketers face a real challenge in finding ways to market effectively on increasingly shrinking screens. Savvy marketers know they need to think about how their email marketing is affected by this trend. Now, we're not just worrying about overcoming spam filters, we also need to consider how and where an email will be viewed, when it will be relevant, what action will need to be taken and on what device?