The New York Times

Brand Equity vs. Economics 101
October 19, 2017 at 8:00 am

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Embrace Failure to Achieve Success
July 27, 2017 at 8:00 am

Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management.

Teenage Thought Leaders Are Here, Brands
July 24, 2017 at 8:00 am

Gen Zers are ready to tell marketers how to reach out to them properly, says Business Insider’s article “Forget About Millennials —