Target

Crossing the Line Creates Cross Customers
November 7, 2017 at 8:00 am

It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping

Change Colors, Change Behavior
July 7, 2015 at 8:00 am

For years, psychologists have studied the impact of color on how we behave. Does it make us eat more? Does it make us more productive?

Pre-Research: A Case History
April 28, 2015

No matter what your profession, if you have an extensive file of retrievable, cutting-edge information that directly relates to your business and industry, you can lace your memos, emails, letters, reports, advertising copy, speeches, PowerPoint presentations and whitepapers with tidbits, factoids and statistics. This shows readers you know a lot, are on top of your job and are a force in your industry.

Opt-out Email Marketing Debuts in My Yahoo Search Results
March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.

Opening Keynote: 5 Essentials to Epic Content Marketing (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015

Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo. In this session, Joe Pulizzi, founder of the Content Marketing Institute, quickly reviews the latest content marketing research, and then dives into five critical essentials for all marketers to follow in 2015. These include:
- Setting up the proper goals for content marketing
- Creating a content marketing mission statement to drive your business
- Focusing on subscribers over likes and fans.
- Developing an influencer program to drive your subscriptions
- Jumpstarting your content marketing program with partnerships

Click here for more information (and to view on-demand for FREE) today!

Midday Keynote: Designing The Perfect Funnel (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015

Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo. How much more money would you make if you had the perfect sales funnel?

In this presentation, 20-year marketing optimization veteran Jeffrey Eisenberg, CEO of BuyerLegends.com, will help you understand how you can perfect your conversion funnel.

You've invested lots of time and energy. Now your potential customers come along and enter your sales funnel. Nevertheless, your customer isn't truly in a funnel. There's no gravity compelling them through your experience. There is only the customer's motivation and your understanding of that motivation to create persuasive momentum.

Your customers' journeys are the stories they experience, NOT funnels. Your customers' stories end happily when they are delighted. The most successful companies start with the story from the customer's perspective. They make that story accountable through analytics. They anticipate what needs to be measured in order for the analysts to understand the actual customers' experiences - did their stories end happily? If analysts can't tell the stories and businesspeople can't measure the stories, then the strategy isn't truly aligned with customers' needs.

Click here for more information (and to view on-demand for FREE) today!

How to Avoid Broken Links, Broken Layouts, and Unhappy Subscribers (2015 Direct Marketing Day Virtual Conference Session)
March 12, 2015

Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Email is one of the most effective marketing channels. Unfortunately, it is a channel fraught with problems. Untested campaigns lead to designs that are broken across email applications, links that lead to error pages, and users who are all too willing to hit unsubscribe. In this talk, we'll look at the importance of testing every email and see exactly what we need to test before sending any campaign.

- Learn why testing email is important
- Understand the differences between email clients
- Identify common design problems and their solutions
- Look at the importance of link checking

Click here for more information (and to view for FREE) today!

The Sony Hack Wake-up Call
January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America.