Silverpop

Digital Marketing in an Ad Blocker World
July 8, 2016 at 2:00 pm

This webinar will break down specific marketing strategies to bypass ad blockers and still deliver your message to your target market.

Cloud Wars: IBM Marketing Cloud
April 1, 2016 at 3:54 pm

Jay Henderson spoke to Target Marketing about cloud platforms and how IBM Marketing Cloud aims to simplify, coordinate and make

Transactional Emails Are Where It’s At
August 24, 2015 at 8:00 am

Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than

Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

Navigating the Marketing 'Stack'
May 1, 2015

Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process, turning an evolution into a revolution. And the result was a jumble of tools and systems, each seemingly dedicated to solving a section or two of the marketing process. Some of these tools are known in the tech world as “point solutions” and focus on a single activity or segment of what marketers do. Email, for example, or lead scoring. Others attempt to automate large swaths of the process.