Procter & Gamble
Unilever representatives are threatening to pull ads from Facebook and Google, which “it says have become a ‘swamp’ of fake news,
Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled
To-date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data and ad targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes. Large brands such as Proctor & Gamble (P&G) and Unilever have already commented publicly
When you're trying to digitize almost everything you do, like Procter & Gamble, apparently there's no room for digitizing goofing off. So P&G has shut down access to Pandora and Netflix for its 129,000 or so employees globally. "Those are not business critical," said P&G spokesman Paul Fox of Pandora and Netflix. He said the move was necessitated by the growing drain such sites put on P&G's bandwidth at a time the company is investing more in cloud-based applications to do its real work.
On Wednesday, Facebook filed the prospectus for its initial public offering. The social giant seeks to raise $5 billion in initial funding. That’s in line with some of the largest IPOs in technology history, and it comes eight years after the company was first launched in the Harvard dorm room of CEO Mark Zuckerberg. According to the company’s IPO filing, in 2011, it recorded revenue of $3.7 billion, operating income of $1.75 billion, and net income of $1 billion.
Procter & Gamble (P&G) is taking another plunge into Facebook commerce with a new platform and an effort to bring new retailers on board after scrapping an earlier effort using Amazon as a fulfillment partner. P&G quietly has added "shop" or "shop now" buttons to Facebook fan pages of several brands in recent weeks, including Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze, with several more expected to come online in the weeks ahead.
MySpace has quietly begun testing a new "In-Stream" ad unit, an ad that appears directly within a user’s personal "stream" of friend activities and status updates.
The new placement debuted on Feb. 10, with Coke offering fans a free download of the Selena Gomez song Naturally. Later that week, Proctor & Gamble used the In-Stream ad to offer samples to women of Scope Outlast mouthwash and a free Crest Extra White Plus Scope Outlast Toothpaste.