People Magazine

Denny Hatch Live in NYC: Why Most People Won't Read What You Write
May 7, 2015

Join direct marketing expert Denny Hatch live in New York City at Club 101 on May 13. Denny’s new book, "Write Everything Right!" runs 79,439 words, of which he'll will highlight and discuss the five most important words in the book. Enjoy a cocktail reception and dinner before the presentation, at which Denny will change the way you communicate in writing, from emails and letters to memos, reports, business plans, blogs, ad copy, and even the pesky résumé. Register now, as seating is limited!

Solving 21st Century App Performance Problems Without 21 People
December 4, 2014

Delivering your application to users quickly and efficiently is vital to meeting customer expectations and revenue goals. As systems become ever more distributed and complex, this gets more and more difficult. Learn how Westfield Insurance overcame these challenges to improve end-user experience, reduce problem resolution time and manpower, and move from a reactive to proactive mode. [Live webinar | Dec 18th @ 1pm ET] Register Now:

What Is Engagement? DMA14's VIP Roundtable
October 30, 2014

Understanding how to ignite customer engagement starts here in San Diego at DMA2014 with keynote presentations, advice from thought leaders, and insight from VIPs. "The central theme at DMA2014 is all about building and creating engagement," said DMA President Jane Berzan. "This year's event is a week-long experience that explores the connections between brands and consumers that can ignite customer engagement." So we got a few of them together to ask: What is engagement, and how does it fit into data-driven marketing?

When Is EDDM Right for You?
October 30, 2014

EDDM (every door direct mail) has gained in popularity. EDDM, as defined by the USPS, is designed to help you reach every home, every address, every time. You can map out a target area, use demographic data (e.g. age, household income, and size) to select a delivery route, choose a mailing drop off date, and pay online—all from your computer. And, you can create your mailings up to 30 days before you plan to mail them. Simply enter an address, zip code or city and state for your target area to get started. Sounds great right? So how do you know if EDDM is right for you?

Data Freebies: Free Access to Detailed Info on People, Properties & Places of Business
October 29, 2014

Tap into 30+ free and incredibly unique databases – visit Melissa Data's LookUps. Verify addresses, lookup companies, find people nationwide, search property and mortgage records, get demographic info for a ZIP Code, view carrier route maps, and more! Voted a Top 10 search engine by Entrepreneur.com.
Start searching for free now!

Data Freebies: Free Access to Detailed Info on People, Properties & Places of Business
October 2, 2014

Tap into 30+ free and incredibly unique databases – visit Melissa Data's LookUps. Verify addresses, lookup companies, find people nationwide, search property and mortgage records, get demographic info for a ZIP Code, view carrier route maps, and more! Voted a Top 10 search engine by Entrepreneur.com.
Start searching for free now!

How the Other Half Lives: What Your Users Want on Social Media
September 23, 2014

Predicting what goes on in consumers' minds before they hit the all-important "Buy" button is worth $1 million dollars. With all the sophisticated technology we have on our side today, marketers are still often clueless about what truly motivates their prospects.

I'm From Ohio. This Is Not OK.
September 16, 2014

Urban Outfitters sold a "bloody," hole-filled "vintage" Kent State University sweatshirt until Monday. While it's possible some Americans may not know about Kent State, the massacre is burned into my mind and I wasn't even alive when it happened. In 1970, four unarmed students who had been protesting the Vietnam War were gunned down by Ohio National Guard troops who fired into the crowd. So many iconic images and still-popular songs resulted from the shootings that employees at Urban Outfitters shouldn't have even had to open a history book to understand why selling that sweatshirt was offensive. Then there's also the fact that the company is based in Philadelphia—in a state that shares a border with Ohio.

5 Quick Ways to Hone Your Marketing Skills
August 29, 2014

Digital marketers are always looking for quick (and free!) ways to improve their talents. Formstack created a new infographic titled "7 Skills New Marketers Need to Succeed," which highlights several areas where marketers can stay on the cutting edge. One of the biggest challengers for marketers is tackling data and analytics. According to the infographic, two of four new marketing hires will require technical skills. But don't go back to school just yet—here are five ways to sharpen your marketing knowledge while keeping up with your busy schedule.