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Content Marketers: Facebook Wants to Own You
November 3, 2014

Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare

Mobile’s Impact on the Consumer Path to Purchase
October 3, 2014

One in three ad dollars will go to digital advertising next year, meaning digital media spending will be almost equal to television spending. Digital strategies will help drive the U.S. advertising market to $172 billion in 2015, according to new research from Magna Global. This—in combination with mobile and social networking—will push digital to the forefront

Relevance Is More Than Just Right Content
June 11, 2014

Companies like Amazon and Netflix have conditioned consumers to expect that every brand interaction should be relevant and personalized. This is a good thing. It pushes companies out of their traditional comfort zones. But, most discussions on relevancy have focused almost exclusively on content. Missing from the conversation is the importance of timing and platform

Macy’s CEO on Twentysomethings, Multiculural Customers and the Future
April 16, 2014

"You can talk about Millennials and the changing character and diversity of the population in the same breath, because as the Millennial population is the largest group that we’ve ever seen, so will be the minority population. It’s young people who are the diverse population, so we think about what needs and desires this group will have that’s going to be different from my age demographic, what we wanted. It starts with the product, so we have to first understand that we have to tweak certain products a little bit or emphasize certain brands

Too Big to Fail - But Not Too Big to Suck
March 26, 2014

On a recent "Real Time With Bill Maher" show, Maher responded to the announcement that Time Warner Cable would merge with Comcast Corp. in a $45 billion purchase. He noted that, combined, the two cable systems represent 19 of the 20 largest U.S. markets; and, apart from suppliers like Dish and DirecTV, they have no competitors in these metros. Further, Maher said, the two companies have the lowest customer satisfaction ratings of any cable system. So, as he asked his panelists, where is the value for customers in this merger if both companies are known to have questionable service performance?

What 'House of Cards' Can Teach You About Blogging
March 6, 2014

The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It's a ruthless world out there, teeming with movers and shakers, hand-wringers, whistleblowers, and intimidating rule breakers and followers, all posting top-notch content with countless followers hanging on their every word. How are you going to set yourself apart? A cutting-edge strategy? A tactful approach? A swift game changer? Read on to learn what Netflix's pulsating political drama, "House of Cards," can teach you about becoming the master of the chess game that is blogging.