Big data has gone full-cycle. Quite a while ago, big data had its beginning within the realm of academic research.
Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is, the modern consumer has a broader set of expectations and needs, starting with requiring timely, personalized buyer experiences that span multiple channels. Instead of heading to a store, speaking with a sales associate and making a purchase, today's consumers have new, exciting channels to explore on their journey.
For just about every consumer marketer, the winter holiday season generates the majority of revenue for the year. It's the season in which most businesses invest the bulk of their time and money in their marketing programs, and rightfully so. As the opportunity approaches email marketers typically concentrate on gaining consumer mindshare and showcasing value, laying the foundation for holiday purchases. The leaders do even more.
“DevOps” is a portmanteau for ‘development’ and ‘operations,’ improving collaboration, communication, integration and cooperation.
Brands today have access to an increasing array of tools to support true one-to-one marketing, making it possible to engage consumers as unique individuals. The key to unlocking this enormous opportunity is to connect the "who" with the "when," "where," "why" and "what" that deliver highly relevant offers and content to drive conversion and satisfaction for each and every consumer. Leveraging the right marketing technology will help determine how successful you will be.