IBM Corporation

How Marketers Buy Tech
July 28, 2017 at 7:27 am

Marketing executives are challenged to assemble complicated — yet capable — marketing technology stacks like never before.

Millennials, a Holiday Sales Bright Spot
November 18, 2015 at 8:00 am

While Millennials may spend less money than other holiday shoppers, this sizeable bloc of consumers will spend more than last year, for

The Evolution of Marketing: Then and Now
October 13, 2015

Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is, the modern consumer has a broader set of expectations and needs, starting with requiring timely, personalized buyer experiences that span multiple channels. Instead of heading to a store, speaking with a sales associate and making a purchase, today's consumers have new, exciting channels to explore on their journey.

The Path to Holiday Email Optimization Part I: Checking Your Foundation
August 27, 2015

For just about every consumer marketer, the winter holiday season generates the majority of revenue for the year. It's the season in which most businesses invest the bulk of their time and money in their marketing programs, and rightfully so. As the opportunity approaches email marketers typically concentrate on gaining consumer mindshare and showcasing value, laying the foundation for holiday purchases. The leaders do even more.

Transactional Emails Are Where It’s At
August 24, 2015 at 8:00 am

Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than

3 Keys to One-to-One Engagement With Consumers
July 1, 2015

Brands today have access to an increasing array of tools to support true one-to-one marketing, making it possible to engage consumers as unique individuals. The key to unlocking this enormous opportunity is to connect the "who" with the "when," "where," "why" and "what" that deliver highly relevant offers and content to drive conversion and satisfaction for each and every consumer. Leveraging the right marketing technology will help determine how successful you will be.

BI – The Multichannel Marketing Misfit
June 17, 2015 at 8:00 am

Marketers are now tasked with keeping a pulse on an incredibly complex media and consumer landscape. Marketing campaigns are generating