eMarketer

Facebook User ROI
September 28, 2015 at 8:00 am

If market estimates are right, ROI on Facebook advertising is nearly $14 per user. That calculation results from using current market

Why Outsourcing Social Media Is Working for Businesses
September 16, 2015

Many large companies worldwide are facing a conundrum when it comes to using social media to help generate new business. On the one hand, firms of all stripes are pouring large sums of money into using paid media to do outreach to consumers on social networks such as Facebook and Twitter — and are allocating larger slices of their digital ad pies for that purpose.

Santa Brings S-commerce to Holiday 2015
August 27, 2015 at 8:00 am

Still haven’t mastered m-commerce? Uh-oh. Because this may be the year Facebook, Twitter and Instagram shoppers fill the stockings.

Transactional Emails Are Where It’s At
August 24, 2015 at 8:00 am

Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than

Live-Stream Marketing
August 21, 2015 at 8:00 am

Marketers who are always waiting for the ROI on new technology before investing may want to take a second look at live-streaming video

Good Intentions, Bad Ads
June 17, 2015 at 8:00 am

What a coincidence that consumers say marketers are “missing the mark” when serving them intent-based targeted ads.