“Business is one of the most human things in the world,” Simon Sinek said early on in his presentation during &THEN.
First impressions deliver impact. For nearly 33 years, DMA put its best foot forward through reception steward Curley Hudson
“We take a brand’s static content,” said Jebbit’s Nicholas Lemieux, “and we make it interactive.”
“It’s not a font, it doesn’t look like a font,” said Handwriting.io’s Eloise Bune, “It really looks like authentic handwriting.”
“We’re reinventing DMA,” says DMA CEO Tom Benton. Come find out how in this exclusive interview.
Postage prices are increasing on May 31, USPS confirms on Friday. A 2 percent, almost across-the-board rise will happen on that day now that the Postal Regulatory Commission approves of hikes on all mail types. "Rate changes among the five major service classes are to include an average 1.949 percent increase for First Class mail, 1.926 percent increase for Standard Mail, 1.966 percent increase for Periodicals, and a 1.787 percent increase for Package Services," USPS tells Target Marketing on Friday. "Single-piece, one-ounce, stamped First Class Mail letters are set to remain at 49 cents, with Forever Stamps also frozen at 49 cents. Additional ounce rates for letters will rise by one cent to 22 [cents], with letters to all international destinations rising by 5 [cents] (4.3 percent) to $1.20, and postcard rates rising by a cent to 35 [cents]. Metered single-piece letters will see prices rise by half a cent (1.1 percent) to 46.5 [cents]."
It seems easy enough to answer the question: How to know if a marketing campaign measures up? But managing client expectations (whether they're internal or external) is sometimes more fuzzy