Carney Direct Marketing

White House Slams Samsung's Obama-Ortiz Selfie
April 4, 2014

Samsung has gone one selfie too far with its viral marketing, earning a rebuke from the White House after it distributed a photo of President Obama and Boston Red Sox star David Ortiz. The selfie was taken during a visit to the White House this week by the 2013 World Series winners. Ortiz, who has an endorsement deal with Samsung, put the photo on Twitter, and the electronics company retweeted the post to its 5.2 million followers. Turning the event into a promotional exercise for Samsung was apparently not on the White House's agenda, however.

Target Marketing Group Honored With 2013 Silver Apple Award
September 5, 2013

We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).

Carney Direct Takes Over Zoominfo
March 12, 2013

Pete Carney, President of Carney Direct, is extremely excited about the prospects of what he believes to be "the most accurate, up-to-date, comprehensive B-to-B database to ever go live on the market. We are pleased to welcome this property to our organization and look forward to working with the direct marketing community on behalf of zoominfo."

Disney Marketing President Leaving Company
January 10, 2012

More than four months after Walt Disney Studios Chairman Rich Ross began seeking a replacement for her, the company's worldwide marketing president, MT Carney, is apparently exiting. The film industry outsider was brought in by Ross 19 months ago to shake up Disney's marketing practices and focus more on digital platforms has had a difficult run. She failed to acclimate to Hollywood and oversaw the release of a number of box office flops.

Heart & Soul
December 1, 2007

Faced with increasing opt-outs and declining response rates, it can be easy for direct marketing professionals to lose heart. But not the team at Los Angeles-based Live Nation, a promoter of live concerts, music venues and festivals, owner of the House of Blues brand and operator of the Web’s largest concert search engine. Listening to the company’s Vice President of Direct Marketing Bob Frady speak about marketing activities, you get the distinct impression that “heart” drives everything Live Nation does. “We’re not just spreadsheet jockeys; we love our product and are excited about what we sell,” says Frady. “We try to transfer our

When and If to Pull Your Ads
April 17, 2007

Don Imus—and his producer, Bernard McGuirk—have a long history of using the airwaves for sexism, racism, gay bashing and borderline slander of people and organizations that crossed them or whom they simply found to be irritating. Management would wince, but always give Imus a pass, because of the gorgeous lucre he brought in annually—a reported $22 million to CBS Radio and $8 million for MSNBC. When he stepped over the line with his gratuitous slur of the Rutgers women’s championship basketball team, Imus was suspended for two weeks by MSNBC and CBS radio, which carried him on more than 60 stations. The CEOs figured