Bill Me Later Inc.
NetBase says in determining American Express, PayPal, Vanguard, Bitcoin, Goldman Sachs, Ethereum, Samsung Pay, Square, UBS and Visa
It's time for Web merchants and operators to stop considering themselves the "underdog," according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of "new rules" for Web marketers to heed if they're to sustain the rapid growth they've enjoyed to this point.
By Bill Baird Savvy marketers know there's tremendous leverage in the offer used to promote product. During the next four editions of this column, I'll give tips and ideas about how to get more out of each of the four major components of your offer (see diagram). This month: Pricing. •Price point. Nothing else that you test affects long-term profitability more than price. Test to find the major price thresholds for your product or service. If you can't test, study your competitors and larger, similar types of businesses. For an inexpensive product (less than $50), consider testing in increments of $5. Most resistance