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Banks: Let Customers Know You Care
October 11, 2017 at 8:00 am

Banking customers think their banks don’t care about them. Even if they get angry, they don’t express it to their banks, because they

4 Tips to Master Voice Search
August 31, 2017 at 8:00 am

Amazon Echo, Google Home and Apple’s Siri all have something in common that marketers need to know — they prompt voice search by

Delivering on the Marketing Promise
August 25, 2017 at 8:00 am

We all know that promises are made to be kept. And let’s assume that most marketers are intent on delivering the promises they make,

AI, Voice Search Making Text Obsolete?
August 18, 2017 at 8:00 am

Google Home now allows free calls and the announcement is making Target Marketing Editor-in-Chief Thorin McGee’s fortune-telling turban

The Psychology of Rewards
August 15, 2017 at 8:00 am

We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems