Today on TM
In an industry as obsessed with the latest trends and cool technologies, a channel like email doesn’t always get a lot of attention.
About half of marketers use webcasts in their mixes and half don’t, according to Target Marketing’s research, “Marketing Mix Trends
Glad fredag Marknadsförare! In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb. The country’s tourism board listed all of its natural free spaces on the site, promoting its national principle of Allemansrätten: the freedom to roam.
During the opening session of the National Postal Forum in Baltimore, the postmaster general revealed a new feature, Informed Delivery.
Develop a communications method to start conversations exploiting all tools: email, phone/voicemail, LinkedIn and direct mail.