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Greg Hickman

Think Mobility

By Greg Hickman

About Greg

Greg Hickman is a mobile marketing consultant, founder and host at MobileMixed.com, a mobile marketing talk show, resource and community where he's interviewed mobile marketers from brands such as CNN, JetBlue and HipCricket.
 

Keeping Search Profitable

Amanda G. Watlington, Ph.D.
6 Keys to Search Success in 2014
Sep 30, 2014

What if someone gave you scientific data on what hundreds of sites are doing to get thousands of top keyword...



Ruthless B-to-B Marketing

Ruth P.  Stevens
Fresh Insights in Selling to SMBs
Sep 25, 2014

Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments...



Marketing Sustainably

Chet Dalzell
Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
Sep 29, 2014

I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend...



The Power Punch

Carolyn Goodman
One Size DOES NOT Fit All in B-to-B Marketing
Sep 26, 2014

Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales...



Mobile-First Marketing

Greg Hoy
You Know Your Mobile Customers Better Than You Think
Sep 24, 2014

Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why...



The Integrated Email

Cyndie Shaffstall
Are We Hypocrites on Privacy?
Sep 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Making Social Sell

Jeff Molander
3 Ways to Waste Time on LinkedIn, but Feel Good About It
Sep 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the...



Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Design: Color
Sep 18, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be...



Reinventing Direct

Gary Hennerberg
Copywriting for the Left Brain/Right Brain
Sep 17, 2014

Writing copy for how the left brain and right brain processes information can make all the difference in your sales...



Brand Matters

Andrea Syverson
Is It Time for a True Goodbye?
Sep 16, 2014

As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Freeform Data Are Not Exactly Free
Sep 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Marketing Nuggets

Michael Lowenstein
1-Trick Ponies and Customer Loyalty Behavior
Sep 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Muscle Marketing

Wendy Montes de Oca
Penguin 3.0 Is Coming and It’s Time to Clean House
Aug 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Here's What Counts

Chuck McLeester
Planning ROI? Turn the Funnel Upside-Down
Aug 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



‘I Can't Because, I Need ... ’

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.  Read More >>

5 Reasons Mobile Makes You Better

Mobile marketing can be extremely powerful, but I'll be the first to tell you that, alone, mobile is not the silver bullet. However, when you incorporate mobile into your marketing mix, I'm a firm believer that everything else you do will get better. Why? Mobile is a part of every aspect of marketing because it's now a key part of your customers' lives. Period.  Read More >>

Go Deep!

If you only read one thing from me this year, this would be it: One of the biggest mistakes I see from businesses large and small is trying to do too much in mobile. When they just get started they think they need to attack all aspects of mobile at once. Their mobile website, SMS, LBS, apps, search, mobile rich media … The list goes on.  Read More >>

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5 Tips to Create SMS Messages That Convert

When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an appointment or redeeming an offer, there is almost no better way than using SMS marketing … when done right.  Read More >>

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3 Questions Before Implementing Any Mobile Solution

I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an article here, a blog post there, see a speaker at a conference ... It makes me excited ... I go back to review my notes and identify all of the things I want to execute. It's usually a long list that has some low-hanging fruit and some things that are probably not going to happen any time soon ...  Read More >>

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4 Things Mobile Users Need

With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up. With more and more consumers adopting smartphones or tablets and relying on them in everyday shopping decisions, it's put them in the driver's seat. As a business owner, it's your job to keep up.  Read More >>

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Direct Marketing Day @ Your Desk Recap: Mobile Strategy

If you didn’t have the chance to attend Direct Marketing Day @ Your Desk, you missed out. Lucky for you, I wanted to quickly recap my session on creating a successful mobile strategy.  Read More >>

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Mobile Isn’t Just About Marketing

When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to determine what you're trying to accomplish and then see if mobile could help you achieve that goal. Mobile may not always be the answer. Yes, the mobile guy just said that mobile will not always be the answer.  Read More >>

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4 Tips to Get in the Mobile Mindset

We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these into your strategy are the core foundations of mobile success, but mobile is more than technology … Mobile is about your customer. Now, I'm not here to shout out stats, because I've provided those before. And, frankly, you're here … so you know adding mobile to your business is critical. Your customers are mobile ......  Read More >>

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Why SMS Will Be Your Mobile Workhorse and 5 Ideas to Get You Started

We've talked about the importance of a mobile-friendly Web presence and mobile-optimized email for your small business. But there is one mobile tool that your small business should be leveraging that will be a key puzzle piece to the success of your mobile strategy. Some might argue that SMS is the most effective mobile channel that exists, when it comes to ROI.  Read More >>

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4 Tips for Handling the Most Overlooked Mobile Marketing Channel

The next thing you should be doing is right under your nose and it's a marketing channel that you're familiar with and most likely already using. OK, OK. I know the suspense is killing you, but most small businesses (yes, I'm talking about you) rely on email to connect with customers to share offers, news, product info and more. Come on, did you really not see that one coming?  Read More >>

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Overwhelmed by the Complexity of Mobile Marketing? Start Here

When talking to small business owners,  I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.  Read More >>

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11 Rules For Mobile Marketing Success

If you haven't heard, a lot of people are talking about mobile. It's mostly marketers doing the talking, but that's because the businesses that they've helped have their heads down implementing mobile initiatives or at least started educating themselves to better understand how mobile will fit into their marketing mix.  Read More >>

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