The Whole Magilla
By Ken Magill
About Ken
If there’s one word that most aptly describes Ken Magill’s coverage of online marketing, it’s fearless. For more than a decade, Magill has built a reputation for calling it like he sees it no matter who may get offended. Some marketers read his column just to make sure they’re not in it. In a trade-publishing market populated mostly by vendor representatives who must watch what they say, Magill stands out as the one guy who says what he thinks. Moreover, he often writes what others are thinking, but are afraid to say. He can even be very funny.
Having been a direct marketer, and having covered online marketing since 1997 for DM News, Direct, Chief Marketer and Multichannel Merchant magazines, Magill offers a unique, informed perspective on the evolution of digital selling. He was also founding editor of trade weekly iMarketing News and Magilla Marketing, a newsletter dedicated to e-mail.
He is currently founding editor of the recently launched trade weekly email newsletter The Magill Report.
Ruthless B-to-B Marketing
Digital Developments in B-to-B Event Marketing
May 25, 2012Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate...
Making Social Sell
How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
May 25, 2012What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about...
The Power Punch
Is Frequency a Pay-off or Piss-off Strategy?
May 18, 2012We've all heard about contact frequency strategies: Send (often) the same communications to your target audience repeatedly over a period...
Online Video Marketing Deep Dive
How to Convert a Direct Mail Package to Online Video
May 16, 2012Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
Marketing Sustainably
'Every Door Direct' Not for Every Mailbox
May 14, 2012For approximately the past year, the U.S. Postal Service has offered an innovative program called "Every Door Direct" that is...
Who's Your Data?
MDM: Big Data-Slayer
May 9, 2012There's quite a bit of talk about Big Data these days across the Web … it's the meme that just...
Muscle Marketing
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
May 7, 2012In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
What Marketers Can Learn From Maine's Political Email Idiocy
It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state's caucus results—even omitting some votes because emails reporting tallies 'went to spam' in an email account." Ha ha, especially if you're a Democrat, right? Well, the same thing is happening to you.
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DMARC: Another Step in the Fight Against Email Phishing
Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer. That was rhetorical. However, there was an email-authentication-related development earlier this week that marketers who use email should take note of. It may begin to tip the scales in the battle against phishing—fraudulent email pretending to be from a well known brand in order to get users' account information—in favor of the good guys.
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Some Email Industry BS We Should All Be Wise to by Now
Quick! Which email service provider has the best delivery rate? Don't know? Neither do I. Let's try and find an answer. According to a list put out by ranking firm topseos, Pinpointe On-Demand has the best delivery rate of 10 email service providers it ranked for January. Let's just cut to the real problem with Topseos' rankings list—that it mentioned ESPs' so-called "delivery rates" at all.
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How a Dirty Mind Can Help Save Your Creative
My journalism mentor Charlie Adair [RIP] was an utterly twisted human being, but in the best way imaginable for a student who wanted to learn to be the best reporter he could be. He could have taught marketers a thing or too, as well-for example, about empathy, hitting deadline, and always thinking on one's feet. The final exams for Charlie's infamous interviewing course were legendary for putting students in excruciatingly uncomfortable positions. ... Team Obama could use a Charlie...
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Astonishing: The One Email That Made It Through
An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by the recipient.
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