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SEO & Content Marketing Revue

SEO & Content Marketing Revue

By Heather Lloyd-Martin

About Heather

Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, she has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns via her consultancy, SuccessWorks.

 

Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Design: Copy
Oct 2, 2014

At this point, after you have looked at the layout and color/images in the last two blog posts, you should...



Reinventing Direct

Gary Hennerberg
5 Proven Ways to Create a Blockbuster Unique Selling Proposition
Oct 1, 2014

You've heard of USP. A strong unique selling proposition can produce more sales because it works to engrain new long-term...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
6 Keys to Search Success in 2014
Sep 30, 2014

What if someone gave you scientific data on what hundreds of sites are doing to get thousands of top keyword...



Ruthless B-to-B Marketing

Ruth P.  Stevens
Fresh Insights in Selling to SMBs
Sep 25, 2014

Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments...



Marketing Sustainably

Chet Dalzell
Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
Sep 29, 2014

I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend...



The Power Punch

Carolyn Goodman
One Size DOES NOT Fit All in B-to-B Marketing
Sep 26, 2014

Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales...



Mobile-First Marketing

Greg Hoy
You Know Your Mobile Customers Better Than You Think
Sep 24, 2014

Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why...



The Integrated Email

Cyndie Shaffstall
Are We Hypocrites on Privacy?
Sep 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Making Social Sell

Jeff Molander
3 Ways to Waste Time on LinkedIn, but Feel Good About It
Sep 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the...



Brand Matters

Andrea Syverson
Is It Time for a True Goodbye?
Sep 16, 2014

As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Freeform Data Are Not Exactly Free
Sep 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Marketing Nuggets

Michael Lowenstein
1-Trick Ponies and Customer Loyalty Behavior
Sep 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Muscle Marketing

Wendy Montes de Oca
Penguin 3.0 Is Coming and It’s Time to Clean House
Aug 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



Here's What Counts

Chuck McLeester
Planning ROI? Turn the Funnel Upside-Down
Aug 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



5 Ways Marketers Mess Up Their Content Marketing Campaigns

I hear it all the time: "We tried content marketing and this 'SEO copywriting stuff.' But it didn't work for us." When I dig a little deeper, I unearth an important fact: The campaign didn't work because the marketer got in its own way—and unfortunately, this fumbling caused its campaign to fail.  Read More >>

Is Your Catalog Site Missing the SEO Copywriting Boat?

Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid that keyphrases will make the copy sound spammy." Ah yes, the old "keyphrases are bad" myth.  Read More >>

Companies Mentioned:

Why You Should Beware the 'Quick SEO Copywriting Fix'

The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality content. But I need immediate results. What's a quick SEO copywriting fix I can try?"  Read More >>

Talk to the (Twitter) Hand: The Perils of Non-Engagement

Every day, companies are jumping on the Twitter bandwagon—and perhaps, yours has done the same. Maybe it's the lure of gaining new followers. Or possibly the attraction comes from all those Twitter success stories circulating the 'Net. Or maybe it's because Twitter takes five minutes to set up and doesn't cost a dime. That's OK, too. The thing is, many brands forget that Twitter is more than having a "who's bigger" follower list or having the ability to Tweet pithy sales...  Read More >>

Companies Mentioned:

Marketers, Stop Ignoring Your Content Marketing Strategy

As I write this, I'm on the plane heading back from DMA09. While I was moderating the Search Marketing Experience Labs, one common element ran through every site review: When you ignore your SEO content marketing strategy, you're hobbling your conversions, ignoring your customers and forfeiting your search engine rankings. Here's why.  Read More >>

Companies Mentioned: