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About Eve

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,

Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.

Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".

 

The Integrated Email

Cyndie Shaffstall
Are We Hypocrites on Privacy?
Sep 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Making Social Sell

Jeff Molander
3 Ways to Waste Time on LinkedIn, but Feel Good About It
Sep 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the...



Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Design: Color
Sep 18, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be...



Ruthless B-to-B Marketing

Ruth P.  Stevens
B-to-B Marketers Still Struggle With Lead Nurturing
Sep 18, 2014

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest...



Reinventing Direct

Gary Hennerberg
Copywriting for the Left Brain/Right Brain
Sep 17, 2014

Writing copy for how the left brain and right brain processes information can make all the difference in your sales...



Brand Matters

Andrea Syverson
Is It Time for a True Goodbye?
Sep 16, 2014

As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Marketing Sustainably

Chet Dalzell
Death of the Agency? Not So Fast ...
Sep 15, 2014

The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with...



The Power Punch

Carolyn Goodman
Blogs: The Long and Short of It
Sep 12, 2014

Many marketers struggle over blog content—and that's never more apparent than when you stare blankly at your screen, hoping for...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Freeform Data Are Not Exactly Free
Sep 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Mobile-First Marketing

Greg Hoy
Zeroing in on Your Consumers With Geo-Marketing
Sep 10, 2014

Mobile geo-marketing is growing at a rapid rate. This growth is driven by applications such as navigation, local search and...



Marketing Nuggets

Michael Lowenstein
1-Trick Ponies and Customer Loyalty Behavior
Sep 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
Should You Make Your Site Secure for Improved SEO Results?
Sep 2, 2014

Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to...



Muscle Marketing

Wendy Montes de Oca
Penguin 3.0 Is Coming and It’s Time to Clean House
Aug 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Here's What Counts

Chuck McLeester
Planning ROI? Turn the Funnel Upside-Down
Aug 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



Purpose + Frequency + Free = Marketing Turnaround

If email marketing and social media results are not meeting your expectations, it may be time to shift direction. Today we share part two of our experience that transformed an email and social media marketing campaign with online video. Sales increased 20 percent using a strategy centered around purpose, frequency and free content marketing—with online video at the center of the program—to rebuild email marketing and social media engagement. It's easy to get into a rut of...  Read More >>

Direct Marketing Turnaround: How Video Lifted Sales 20%

When a direct marketing campaign achieves a 20 percent lift in sales—with video as the central delivery vehicle—it deserves a deep dive analysis. As we reflected on what made this campaign so successful and lifted an organization from the marketing doldrums, we identified three transformational concepts that explain why this campaign was a huge hit. If your direct marketing results have seen a steady decline over the years, and you're ready for a marketing turnaround, this  Read More >>

Turnaround Tired Direct Marketing Campaigns With Video

Online video marketing has the ability to transform and turnaround a tired direct marketing campaign. We wouldn't make this claim if we hadn't witnessed a 20 percent lift in sales from an integrated campaign using video. If you're a regular reader of our blog, you may recall how we took you inside a successful video marketing program for a performing arts organization in October. At that time, we were testing a "proof of concept" of video marketing  Read More >>

The Direct Marketing, iPad and Video Holiday Shopping Link

Consumers are shopping this holiday season with their iPads more than those with Android devices. And now, online video is being credited with closing more sales and getting higher conversions from mobile shoppers. Today we link the reasons why consumers are choosing to shop on iPads, how video influences consumer behavior, and reasons why direct marketers  Read More >>

YouTube Analytics for Direct Marketers

For direct marketers, YouTube analytics is a treasure-trove of data about video marketing measurement and performance. By interpreting "Views Reports," you can produce stronger direct response-oriented videos using demographics, playback locations, traffic sources and audience retention. Translate the description of the metrics into direct marketing language, and you'll gain a new perspective of the power of online video marketing.  Read More >>

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Answers to Your Video Direct Marketing Questions

From video SEO to production, YouTube questions and more, today we're answering viewer questions posed during our recent Online Video Marketing Deep Dive webinar. With hundreds of you who registered and participated, we couldn't get to all of your questions during the presentation, so today we answer questions that include  Read More >>

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Inside a Successful Online Video Campaign

It's not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It's a multimedia effort, inclusive of email marketing and social media that  Read More >>

How Long Should A Video Be?

An experienced direct marketer knows the length of a direct mail letter is dictated by how long it takes to close the sale, generate the lead or get the contribution. Not surprisingly, there are those who believe a video should never be longer than 30 seconds or a minute. For those who bark "keep it short," we suggest that you should replace those words with  Read More >>

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Your Online Video as a Direct Marketing Asset

An online video is a marketing asset you can leverage time and time again. As we enter the fourth quarter, an important selling season for many direct marketers, we share today the product categories are that are using online videos as marketing assets. You'll also learn the types of videos your customers want to watch, and where they want to  Read More >>

Making Your Video Go Viral, Part 2

Today we cover seven ideas to get more views for your video and give it a shot at going viral. These tactics include promoting your video to your tribe, strategies for visibility on shared media, leveraging owned media, the opportunity for success in organic discovery of your message, how you can promote your video through earned media, your options using paid media and retargeting. But before we begin with these ideas, you must remember  Read More >>

Making Your Video Go Viral

Having your video go viral is every direct marketer's dream. Imagine your video sales message, reaching your best prospects with them loving it and sharing it with their tribes. Then friends of friends share it, and within days you have hundreds of thousands—maybe even millions of views. You sell a boatload of products and you're hearing ka-ching, ka-ching, ka-ching  Read More >>

10 Reasons Tablets Will Change Video for Direct Marketers

Tablets are quickly becoming the foundation of what may be the tipping point for entering a post-PC era. Direct marketers who start early and learn fast how to take advantage of the exploding tablet marketplace—prime for video direct marketing—will be poised to grow with consumers' evolving media consumption trends. These changes are fueled  Read More >>

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10 Compelling Facts for Direct Marketers to Use Online Video

Online video is now a direct marketer’s dream media. A decade or so ago, we, as direct marketers, wondered how the Internet would turn out to be a viable medium for selling our products. Some direct marketers wondered if consumers would trust using their credit cards on a website. And some may have wondered if email (and other emerging media) could be used to sell products. How things change! Add video to the marketing options because  Read More >>

6 Energizing Principles From Video Sales Letters

Video sales letters are being used more and more by traditional direct marketers. The videos are simple. No fancy graphics—just words on screen, flowing in sync with a voice-over. This format works well when you have a product or service that doesn't demand dynamic visuals as much as it demands a compelling message, well told, to an audience who rabidly follows you. Here are six videos sales letters principles that can energize  Read More >>

6 Video Presentation Tips to Elevate Your Online Marketing

The video you create is but one component of your online direct marketing campaign. Yes, the video is what viewers are driven to—it's the vehicle that delivers your story. However, without lists, email and landing page copywriting and design, blog comments and posts, social media entries, pay-per-click ads, YouTube advertising, etc., your video  Read More >>

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The Nuances of Promoting Your Video via Email and Landing Pages

Email best practices suggest some nuance from the norm when you're offering a video to be viewed. And the same goes for a landing page. A few changes to both can make a difference in your success. In this educational video, we discuss how to make email and landing pages more effective for online video viewing, and we share with you an example of a campaign using these best practices, along with the results  Read More >>

Which Costs More: Video or Direct Mail?

What are the economics of producing and distributing a direct marketing video? And, how does it line up with costs for direct mail? If you're a traditional direct marketer who has lived and breathed marketing costs, then running the numbers should come naturally. For this discussion, we'll use direct mail as the comparison because historically it's the distribution channel of choice  Read More >>

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How to Convert a Direct Mail Package to Online Video

Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style translates and morphs from print to the spoken word, and how to integrate aspects of the original print design features in this video. Our criteria for this instructional video included these three  Read More >>