
If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing, Gary Hennerberg has successfully transferred traditional direct marketing principles to emerging new media. An author, speaker, strategist, copywriter, and analytics pro, he founded marketing consultancy Hennerberg Group, Inc., in 1992. Email him below or follow Gary on LinkedIn.
Co-authoring this blog is Perry Alexander of Success Messenger Group. Alexander’s passion is conveying information clearly and compellingly. He is a veteran marketing strategist, copy editor, design pro and video producer. Hennerberg and Alexander have worked together since 1996. They integrate direct marketing methodology with online video and other marketing applications for end-to-end, strategy-to-roll-out initiatives. Follow Perry on LinkedIn.
I read a review of a recently published biography of President Calvin Coolidge by Amity Schlaes, and it was the...
Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are...
The email channel is well known for being a low cost high performance marketing machine. Generating revenue requires little more...
Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media...
"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what...
Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business …...
Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox....
With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate...
I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....