Open Enrollment | Subscribe to Target Marketing HERE
Follow us on

About Eve

If a picture is worth a 1,000 words, then an effective direct marketing sales conversion video can be worth 10,000. Online Video Marketing Deep Dive shows how fusing direct marketing with video marketing delivers sales. As technology has driven fundamental changes in direct marketing,

Eve Grey has been in the film industry for over 20 years as both an actress and a film maker. She currently works as a Producer and Director for one of the leading automotive advertising firms in the country. Eve also is one of the featured bloggers for Herman Advertising and 12 Grove Productions in Fort Lauderdale, Florida.

Eve studied comedy at the 2nd City in Detroit in 1999 and spent 4 years studying acting at the Actors Workshop in Royal Oak, Michigan. She is also an Automotive Sales Veteran and has a degree in Human Service from University of Phoenix. Miss Grey is also a board member for American Advertising Federation in the Fort Lauderdale chapter. In her spare time she works on a television show in development called "Families of Deployment".


Marketing Sustainably

Chet Dalzell
A Postal Wish List for 2015 - I Wish I Could Say I Am Thankful
Nov 24, 2014

We are amid the Holiday 2014 mailing season, based on my home address catalog count of 33 so far (since...

Making Social Sell

Jeff Molander
Sell Chief Executives With This Email/InMail Template (Part 3 of 3)
Nov 26, 2014

The "experts" say executive officers aren't open to being pitched via email and LinkedIn InMail. But they're wrong. You can...

Reinventing Direct

Gary Hennerberg
2 Tips to Write More Readable Copy
Nov 26, 2014

When was the last time you checked your copy's grade level reading scores? American's reading ability is declining. And you...

Keeping Search Profitable

Amanda G. Watlington, Ph.D.
If Your Site Is Not Mobile-Friendly—Fix It Now!
Nov 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your...

Direct Mail for the Modern Marketer

Summer Gould
Direct Mail That Worked on Me
Nov 25, 2014

I admit that I am very interested in direct mail. So I like to look to my mail box both...

The Power Punch

Carolyn Goodman
Death of the Salesman
Nov 21, 2014

There's no question that the Willy Lomans of this world have been dying a slow, agonizing death—only instead of losing...

Here's What Counts

Chuck McLeester
How Do You Spell ROI?
Nov 20, 2014

Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that...

Mobile-First Marketing

Greg Hoy
Tracking Mobile Ad Effectiveness With Real-Time Data
Nov 19, 2014

The volume of mobile data and the speed at which it is created continues to increase as the global population...

Muscle Marketing

Wendy Montes de Oca
The Power of Interstitials … Are You Using Them?
Nov 18, 2014

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and...

The Integrated Email

Cyndie Shaffstall
Moving Upstream on Cart Abandonment
Nov 17, 2014

After speaking at a conference on the topic of email automation for your online store, I was approached by more...

Brand Matters

Andrea Syverson
Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2
Dec 9, 2014

Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I...

Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Not All Databases Are Created Equal
Nov 6, 2014

Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or...

Ruthless B-to-B Marketing

Ruth P.  Stevens
What the Growth of Inside Sales Means to B-to-B Marketers
Nov 4, 2014

I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales...

Marketing Nuggets

Michael Lowenstein
Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Oct 7, 2014

Much of what I've learned over the years about sales, marketing and customer service has to do with the critical...

Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...

Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...

SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....


Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...

The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...

Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...

Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...

Are Your Videos Champions of Your Brand?

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.  Read More >>

Geo-Targeted Mobile Marketing Is Not a Trend

Video accounts for 50 percent of all mobile data. Experts are predicting that geo-targeted mobile marketing will be the hottest trend for 2014. A large majority of mobile advertising focuses on location, as this is one of the biggest advantages to utilizing this type of marketing. Along with geo-targeting comes a ton of great reasons to include video into your marketing mix if you haven't yet  Read More >>

Companies Mentioned:

Using Video Production as Part of Your Customer Retention Strategy

Video is a tool designed to communicate with your customers. If you follow the statistic "80 percent of your future revenue will come from 20 percent of your current customers," you know that the greatest part is to keep your customers happy so they keep coming back. The best way to preserve your clients is to keep them engaged.  You can keep your clients engaged by offering new videos about your product or service  Read More >>

Companies Mentioned:

Optimizing Your Video: Expert Answers to 10 Important Questions

Marketing is pivotal to increasing the virality of your video content. Businesses are using video more as a integral part of their marketing mix. However, what good is video if no one knows where to find it? You can spend a million dollars producing the most cinematic 30 seconds of your career and only get 20 views on YouTube if you don't optimize the video. In this post, digital marketing specialists Jose Victor Castellanos and John D. Saunders from Unity Digital Marketing, took the...  Read More >>

Companies Mentioned:

7 Ways to Polish Your Video Concept and Message

Whether you've been using video to market your product or services for a long time or are just getting started, there is always the question of content: "What do I do a video about"? Let's face it, there are more bad video's on YouTube than good ones. This week's article will focus on seven steps to polish your idea process.  Read More >>

Companies Mentioned:


Manage Your Team, and Answer Important Questions While You Travel

Did you realize that you have a way to communicate with your team right in your back pocket? True or False: Only wealthy companies use video and film production? Statement: It's impossible to be two places at once. Did you realize that even while you're traveling you could answer questions, and keep your team informed? If you travel heavily for your company and are an executive or leader, this article will help you by offering some new communication solutions  Read More >>

Companies Mentioned:

15 Online Video Marketing Test Ideas

If you haven't tried video yet, consider this a nudge for you to reinvent your marketing approach and broaden your direct marketing skill set. On the subject of reinventing skills, today we announce exciting news about an evolution of this blog and how we plan to introduce you to topics that go beyond video marketing. But before we tell you about the new blog, we put our heads together and came up with a list of the top

Video Advertising and Remarketing for Direct Marketers

If you’re a direct marketer who uses video to promote your product or service, you can generate additional exposure to prospective customers using YouTube’s TrueView advertising program. With TrueView, you also have an interesting bonus when you use their video remarketing tools. Remarketing tracking, also known as remessaging or retargeting, enables you to build a prospect list and bring viewers back to your  Read More >>

Companies Mentioned:


Online Video Selling Tips for Direct Marketers

Ready to test online video advertising? The opportunities are expanding exponentially with rapid growth and adoption of online video viewing by consumers. And you can test with a small budget. Today we show you how to produce strong online video advertising using a combination of five tips from those who advertise often, along with seven proven direct response broadcast techniques that have been honed  Read More >>


Online Video Advertising for Direct Marketers

If you're among the 182 million or so who watch an online video each month, then you've seen a pre-roll, mid-roll or post-roll advertising video. These video ads are gaining traction in views and acceptance. This is a new opportunity for direct marketers to take this format and use it to generate response based on direct response  Read More >>

Companies Mentioned:

12 Overlooked Ways to Help Your Video Rank Higher on YouTube

YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos, enabling your marketing videos to rank higher can lead to more people discovering you, drive traffic to your website or landing pages, build your mailing list, and sell more products and services. There are a dozen often overlooked ways you  Read More >>

Companies Mentioned:

Top 10 Ways to Improve YouTube Video Search Ranking

YouTube recently announced reaching a new milestone of 1 billion unique monthly visitors, or 15 percent of the planet. Those kinds of numbers are why you want your videos to be found organically on YouTube. Today, we turn the subject to inbound video direct marketing and how to attract traffic to your videos on YouTube. You'll learn about 10 tools  Read More >>

Companies Mentioned:

Short Video vs. Long Video: The Results

The short video vs. long video results are in for our event promotion. After a few twists and turns in the road, we learned that six seconds may not be long enough to deliver what you need in your messaging. We also learned that there are advantages of using Vimeo over YouTube, and that engagement is different based on the style of video you choose to create. But when it comes down to if we'd conduct a short video clip test for this group again, the answer  Read More >>

Companies Mentioned:

Tapping Facebook Analytics to Identify Engaging Video Styles

Your online video style makes a difference in how your audience engages with you. Today we'll compare three styles of video we've used, and what Facebook analytics reveal about where we experienced the highest levels of engagement. We begin with an overview of Facebook Insights data and charts, and then share engagement metrics to help you understand what kind of video style you may want to use  Read More >>

YouTube vs. Vimeo: Learn From Our Promotional Hiccup

No one likes a hiccup in their promotion—especially when you expected your message to spread virally on Facebook, but it wouldn't as easily. More frustrating? It wasn't a Facebook problem, but the inability to choose an acceptable thumbnail frame on YouTube that would satisfy Facebook's advertising rules. The solution? Use Vimeo and YouTube and leverage the strength of both. It's less than convenient, but using both services enabled us to use the best of both worlds  Read More >>

Companies Mentioned:

Short Video Clips—The Early Report of Our Experience

We've launched our short video clip campaign and have some early learning to share with you. You may recall that, a couple of weeks ago, we announced this micro video test, and invited your participation. We've learned that just because a micro-social video is short—as little as six seconds—planning is still required if you intend to monetize your efforts. In today's video, you'll see our first short video clip. This much we have learned  Read More >>

Companies Mentioned:

Can Micro Social 6-Second Videos Work for Direct Marketers?

Is it really possible to apply direct marketing principles to those new "micro social" 6-second videos? ... And expect to monetize it? We're about to find out, and we'd like to invite you to get on board with the campaign test with your ideas. In turn, we'll share with you the results and statistics we'll gather from email blasts, Facebook posts, YouTube views, and ultimately sales performance. You may know about Twitter's latest foray into "micro social" with 6-second videos on Vine,...  Read More >>

Companies Mentioned:

The Direct Mail Formula for Great Online Video Series

Planning an online video is a bit like planning and writing a direct mail letter: It helps to have a formula. You need a framework and, perhaps most importantly, a plan to build engagement that leads to closing a sale or prompting a contribution. Today we share three tips for creating a series of online videos in a framework that could resemble chapters in a book. Each chapter builds on another, building confidence and desire from the viewer. The final chapter is where direct mail...  Read More >>