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Wendy Montes de Oca

Muscle Marketing

By Wendy Montes de Oca

About Wendy

Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].
 

Mobile-First Marketing

Greg Hoy
Cross-Device Is the Cornerstone of Your Marketing Plan
Dec 17, 2014

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning...



The Integrated Email

Cyndie Shaffstall
5 Shades of Pop-Up Email Acquisition
Dec 15, 2014

As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our...



The Data Athlete

Mike Ferranti
Data Athletes in Modern Organizations
Dec 16, 2014

Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has...



Making Social Sell

Jeff Molander
5 LinkedIn Best Practices That Don't Work
Dec 12, 2014

Prediction: 95 percent of sales reps and distributors will invest time in LinkedIn best practices that fail to generate leads...



Direct Mail for the Modern Marketer

Summer Gould
QR Codes Can Make Your Direct Mail More Effective
Dec 11, 2014

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and...



Reinventing Direct

Gary Hennerberg
5 Numeric Speed Bumps to Higher Conversion
Dec 10, 2014

Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of...



Brand Matters

Andrea Syverson
Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2
Dec 9, 2014

Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I...



Marketing Sustainably

Chet Dalzell
‘Programmatic’ Goes the World - Media Buying Is Audience Buying
Dec 8, 2014

Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example,...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Smart Data - Not Big Data
Dec 4, 2014

As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any...



The Power Punch

Carolyn Goodman
Mergers and Acquisitions: A Challenge to Brand Loyalty
Dec 5, 2014

In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through...



IMM-Possible ROI

Stephanie Miller
Mastering the Complexities of Multichannel Digital Marketing
Dec 2, 2014

Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned...



Ruthless B-to-B Marketing

Ruth P.  Stevens
Named Account Marketing: New Tools and Techniques to Reach a Limited Universe
Dec 1, 2014

Some B-to-B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
If Your Site Is Not Mobile-Friendly—Fix It Now!
Nov 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your...



Here's What Counts

Chuck McLeester
How Do You Spell ROI?
Nov 20, 2014

Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that...



Marketing Nuggets

Michael Lowenstein
Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Oct 7, 2014

Much of what I've learned over the years about sales, marketing and customer service has to do with the critical...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



What Social Sites Should YOU Be Using?

Most people know about mega-popular social sites such as Facebook, Twitter and LinkedIn. However, I get a lot of questions about other, underutilized sites that are on the tipping point of mass popularity—specifically, how these sites can be leveraged for marketing purposes.  Read More >>

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An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)

In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list for better conversion rates. The "R" represented recency—how long your customers have been with you. Today, I'm going to talk about the other components of frequency and monetary.  Read More >>

An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 1 of 2)

One of the best ways to build your online business is to build your list; that is, your "database" of potential subscribers, customers or prospects. This may not be as sexy as social marketing, as robust as mobile marketing or as challenging as search engine marketing … but it is a viable way to harness the power within your own "house file" to maximize your marketing ROI.  Read More >>

SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website

OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is of little use if nobody can find it. It's kind of like having a telephone book ad with no contact information … it's practically useless.  Read More >>

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How ‘Frienemy Marketing’ Can Save Your Online (and Offline) Business

With the economic climate as crazy as it's been, now more than ever businesses large and small are looking for creative ways to increase visibility, sales and leads. One effective way is to leverage the relationships with your 'friendly' competition. By friendly, I mean synergistic and respected formidable adversaries with a like-minded community of followers to your own.  Read More >>

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Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part II

Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories are not useful for search engine marketing and link-building efforts anymore." I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!) … Previously, I provided the first three rules, here are the...  Read More >>

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Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part I

Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories are not useful for search engine marketing and link-building efforts anymore." I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!).
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13 Things You Must Do This Year To Boost Your Biz! Part Two

In Part One, I mentioned some great, low-to-no cost tactics to help boost your business this year, including affiliate marketing, content syndication, search engine optimization, online lead generation polls, viral marketing and cost-effective media buying.  Read More >>

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13 Things You Must Do This Year To Boost Your Biz! Part One

OK, so 2011 was a tough year for a lot of business owners. Perhaps you got caught in the maelstrom of economic uncertainty and your business paid the price. Maybe you neglected your business by cutting down or eliminating marketing efforts. Or maybe you got duped by so-called "online gurus" who promise the world with their wonder products, all to fall short of their promises.  Read More >>

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Best Online Marketing Practices For A 'Bionic' Business: Part III

My last two posts, part one and part two, focused on real-life questions I've gotten from business owners, as well as my responses. Topics that were covered included free online press release distribution best practices and social marketing secrets for stronger visibility.  Read More >>

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Best Online Marketing Practices for a 'Bionic' Business: Part II

My last post focused on real-life questions I've gotten from business owners, as well as my responses. Topics covered were free online press release distribution best practices, as well as some social marketing secrets for stronger visibility. Today's post will continue with some more great tips to excel at social marketing. Happy reading!
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Best Online Marketing Practices For A 'Bionic' Business: Part I

For those of you who are Gen Xers or Baby Boomers, you'll probably remember a popular TV show from the 70's called The Six Million Dollar Man. The lead character was Steve Austin, also known as the 'bionic man,' as he had abilities to do things at an exceptional level, compared to other people. Well, the following are real-life questions I've received from readers, subscribers, clients and colleagues.
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Is Blogging the Online Dinosaur?

A friend and fellow marketer said something to me recently that caused my eyeballs to nearly pop out of my head. Her comment was short and to the point: Blogging is dead. I beg to differ.   Read More >>

7 Customer Survey Tips, or How to Know Your Customer For Increased Leads & Profits

Ask any business owner and they'll tell you, one of the most important rules of thumb is "know thy customer" (KTC). For many years, I've found the best way to KTC is implementing periodic customer surveys, then creating a "customer profile" sheet.   Read More >>