Muscle Marketing
By Wendy Montes de Oca
About Wendy
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].Online Video Marketing Deep Dive
12 Overlooked Ways to Help Your Video Rank Higher on YouTube
May 22, 2013YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos,...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Marketing Sustainably
Direct Mail Benchmarks From DMA
May 20, 2013In my years following the direct marketing field, one of the resources I've most appreciated is the Direct Marketing Association's...
The Power Punch
Hello, Complaint Department? My Friends Are Listening
May 17, 2013If it costs five times more to acquire a new customer than to keep one, why do brands continue to...
The Brand Matters Blog
The A-Z List of Stop That! Behaviors
May 16, 2013In the April issue of Target Marketing, I wrote about 26 verbs that sometimes get in our way when we're building brands...
Yblog
Wearable Mobile Devices Are the New Black
May 15, 2013This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the...
The Integrated Email
What Is the Best Day to Send Emails?
May 13, 2013Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails....
Making Social Sell
Convince Prospects You Can Change Their Success Rates
May 10, 2013Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...
Ruthless B-to-B Marketing
B-to-B Marketers Should Take Another Look at E-commerce
May 6, 2013E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a...
Triple Venti Dolce Data...
The Data Czar and His Ministers
May 1, 2013I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
6 Steps to Building a Winning Brand on Virtually Any Budget
When you're launching a business, it's important to build your brand. But what does that really mean? Your brand is your business—it should convey your USP—unique selling proposition. It's what makes your business unique, recognizable and accepted in the marketplace.
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Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work
OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.
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Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath
Many direct marketers are familiar with the practice of list hygiene. In a nutshell, it's going through your email file, looking at inactive, duplicate or bad emails, and removing them or "purging them" from your list. Having a "clean" list means it's more relevant and responsive. The same holds true for backlinks … especially in lieu of recent Google algorithm updates like last year's Farmer/Panda and this year's Penguin, which penalize websites for low quality irrelevant content and...
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Watch This Space
I'm taking a short break. I'll be back on July 30. In the meantime, take a look at my previous posts and let me know what you'd like to hear next.
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What Social Sites Should YOU Be Using?
Most people know about mega-popular social sites such as Facebook, Twitter and LinkedIn. However, I get a lot of questions about other, underutilized sites that are on the tipping point of mass popularity—specifically, how these sites can be leveraged for marketing purposes.
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