Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 
Wendy Montes de Oca

Muscle Marketing

By Wendy Montes de Oca

About Wendy

Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].
 

Mobile-First Marketing

Greg Hoy
Cross-Device Is the Cornerstone of Your Marketing Plan
Dec 17, 2014

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning...



The Integrated Email

Cyndie Shaffstall
5 Shades of Pop-Up Email Acquisition
Dec 15, 2014

As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our...



The Data Athlete

Mike Ferranti
Data Athletes in Modern Organizations
Dec 16, 2014

Let's look at the ideas, insights and strategies for becoming what I have termed a "Data Athlete." This term has...



Making Social Sell

Jeff Molander
5 LinkedIn Best Practices That Don't Work
Dec 12, 2014

Prediction: 95 percent of sales reps and distributors will invest time in LinkedIn best practices that fail to generate leads...



Direct Mail for the Modern Marketer

Summer Gould
QR Codes Can Make Your Direct Mail More Effective
Dec 11, 2014

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and...



Reinventing Direct

Gary Hennerberg
5 Numeric Speed Bumps to Higher Conversion
Dec 10, 2014

Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of...



Brand Matters

Andrea Syverson
Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2
Dec 9, 2014

Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I...



Marketing Sustainably

Chet Dalzell
‘Programmatic’ Goes the World - Media Buying Is Audience Buying
Dec 8, 2014

Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example,...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Smart Data - Not Big Data
Dec 4, 2014

As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any...



The Power Punch

Carolyn Goodman
Mergers and Acquisitions: A Challenge to Brand Loyalty
Dec 5, 2014

In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through...



IMM-Possible ROI

Stephanie Miller
Mastering the Complexities of Multichannel Digital Marketing
Dec 2, 2014

Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned...



Ruthless B-to-B Marketing

Ruth P.  Stevens
Named Account Marketing: New Tools and Techniques to Reach a Limited Universe
Dec 1, 2014

Some B-to-B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
If Your Site Is Not Mobile-Friendly—Fix It Now!
Nov 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your...



Here's What Counts

Chuck McLeester
How Do You Spell ROI?
Nov 20, 2014

Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that...



Marketing Nuggets

Michael Lowenstein
Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Oct 7, 2014

Much of what I've learned over the years about sales, marketing and customer service has to do with the critical...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



Converting Your Social Media Triple-Fs: Friends, Followers and Fans

I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."  Read More >>

Companies Mentioned:

Sections:

The Power of Interstitials … Are You Using Them?

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action. According to adspeed.com, an interstitial ad is a full-page ad that appears before (on top of) the actual webpage. This illustration is a sample. Your webmaster or Web programmer can easily put this in place via an html script. In a nutshell, it's an ad in the front/center of the screen (some sites even keep the ad in place if you scroll up or down,...  Read More >>

Companies Mentioned:

Sections:

A Few of My Thoughts on SEO

This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics need to be part of your overall SEO plan. Second, I'd like to clarify that there are different points of view on this. However, many webmasters still believe certain tactics—such as alt tags/attributes and keyword emphasis, such as bold, underline,...  Read More >>

Sections:

Penguin 3.0 Is Coming and It’s Time to Clean House

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.  Read More >>

Companies Mentioned:

PPC Shockers and Secrets

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been managing PPC for businesses, as an in-house marketing leader as well as marketing consultant, for over a decade now. Though the years, I have noticed many secrets to success that I wanted to share—especially with business owners and marketers that haven't tried PPC yet.  Read More >>

How to Create High Performing Sweepstakes for Lead-Gen Efforts

OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever. But before you embark on this tactic, there are a few core concepts to know—as well as best

...  Read More >>

Trending: Consumer Review Sites Leverage Content, Social, Search Marketing

If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click. Three online channels that are super-hot and showing no signs of slowing down include content marketing, social marketing and search marketing (organic). Each of these online channels have one thing in common: They all maximize content.  Read More >>

Companies Mentioned:

7 Magic Ways to Maximize Otherwise Boring Fulfillment and Collateral Pieces for Profit

Sure, fulfillment and inserts aren't as sexy as other forms of marketing, but they can be viable ways to bring in steady, ancillary revenues. I've seen some online publishers bring in hundreds of thousands of dollars with a carefully thought-out insert program. For instance, taking a direct mail control piece and adding it in customer fulfillment packages as an insert. A no-brainer, right? Wrong! You'll be surprised how many businesses are leaving money on the table by not doing...  Read More >>

My 9 Insider Tips to Build Your Email List For Low or No Cost!

Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business … and your email list. Leads, also known as prospects, are typically the entry level point of the sales funnel.   Read More >>

Companies Mentioned:

List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting

Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and usability. Web 2.0 opens up the dialog between user and website or blog. This connection can help generate traffic and a viral buzz.  Read More >>

The 10 Rules of Social Media Marketing Engagement

As the social media landscape grows with both mainstream and specialized sites, so will the creative ways to communicate to friends, followers and fans. Although the current social network behemoths are Facebook, Twitter and LinkedIn, other venues like Pinterest and Google+ are also carving out a niche for themselves. And MySpace still has a strong foothold amongst the younger demographic. But don't forget that social marketing isn't just for networks. Forums, chat rooms, message boards and...  Read More >>

Companies Mentioned:

Sections:

Are You Buying ‘Smart Media?’

Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's both a science and an art. It involves a bit of finesse, competitive research, creativity and good negotiation skills.  Read More >>

Companies Mentioned:

Sections:

4 Methods of Maximizing and Monetizing Mobile Marketing Efforts

A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be losing leads and sales. The fact that we're a nation that is on-the-go and pretty much living on our smartphones or tablets means that your website should be adapted to these mediums to help monetize your business. It also means that thinking about mobile marketing and how to incorporate various forms of that into your marketing...  Read More >>

Companies Mentioned:

Sections:

6 Insider Secrets to a Winning Affiliate Marketing Program

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars …...  Read More >>

Companies Mentioned:

Sections:

6 Steps to Building a Winning Brand on Virtually Any Budget

When you're launching a business, it's important to build your brand. But what does that really mean? Your brand is your business—it should convey your USP—unique selling proposition. It's what makes your business unique, recognizable and accepted in the marketplace.  Read More >>

Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work

OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.  Read More >>

Companies Mentioned:

Sections:

Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath

Many direct marketers are familiar with the practice of list hygiene. In a nutshell, it's going through your email file, looking at inactive, duplicate or bad emails, and removing them or "purging them" from your list. Having a "clean" list means it's more relevant and responsive. The same holds true for backlinks … especially in lieu of recent Google algorithm updates like last year's Farmer/Panda and this year's Penguin, which penalize websites for low quality irrelevant content and...  Read More >>

Companies Mentioned:

Watch This Space

I'm taking a short break. I'll be back on July 30. In the meantime, take a look at my previous posts and let me know what you'd like to hear next.  Read More >>

Sections: