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Wendy Montes de Oca

Muscle Marketing

By Wendy Montes de Oca

About Wendy

Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].
 

Reinventing Direct

Gary Hennerberg
7 Feelings That Add Warmth to Copywriting
Apr 1, 2015

Sometimes we get too close to the bells and whistles of our products and services. When that happens, it can...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
Google Finally Shuts the Door on Doorway Pages
Mar 31, 2015

Google seldom gives search engine marketers advance warning of algorithmic changes; however, in a rare move recently Google announced plans...



Marketing Sustainably

Chet Dalzell
What Does a Data Marketer Look Like?
Mar 27, 2015

The currency of nearly all marketing today is data. Ten years ago, we might have said much the same of...



The Power Punch

Carolyn Goodman
The Digital Mystique: All Smoke and Mirrors?
Mar 27, 2015

While it may be true that US adults spend 47 percent of their time interacting with digital (online, mobile or...



Here's What Counts

Chuck McLeester
Measuring Customer Engagement: It’s Not Easy and It Takes Time
Mar 26, 2015

Here's what's easy: Measuring the effect of individual engagements like Web page views, email opens, paid and organic search clicks,...



Creative Caffeine

Dani Cantor
Subject Lines in Sheeps' Clothing: A Go or a No?
Mar 22, 2015

I'm sure you've seen it, if not used it yourself: Marketing emails wearing a friendly disguise, boasting "RE:" or "FW:"...



The Data Athlete

Mike Ferranti
Channel Collaboration or Web Cannibalization?
Mar 24, 2015

Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like...



Search Made Simple

Phil Frost
Top 10 Local SEO Best Practices for Small Businesses
Mar 25, 2015

Have you ever wondered how you could get your business to show up on the first page of Google, along...



Ruthless B-to-B Marketing

Ruth P.  Stevens
6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
Mar 20, 2015

B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into...



Making Social Sell

Jeff Molander
3 Things You Must Know Before Hiring a LinkedIn Trainer
Mar 19, 2015

Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering...



Psychology-Based Marketing

Jeanette McMurtry
Building Your Brand Religion
Mar 17, 2015

Even with the most finicky of customers in an increasingly chaotic and complicated world, lifetime value and brand loyalty can...



Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Marketing Drives Response
Mar 19, 2015

Marketers everywhere are faced every day with many marketing channel choices. It's hard to know which ones will work best....



Brand Matters

Andrea Syverson
I Dare You: Create a Brand Challenge!
Mar 17, 2015

Challenging something we do quite naturally and easily is indeed the perfect challenge. We all get into ruts—some even good...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Don’t Do It Just Because You Can
Mar 12, 2015

Don't do it just because you can. No kidding. … Any geek with moderate coding skills or any overzealous marketer...



IMM-Possible ROI

Stephanie Miller
5 Data-Driven Strategies to Feed Your Customer Obsession
Mar 10, 2015

The digitization of our culture and marketplace has made it even more important for marketers to be customer advocates. Every...



The Integrated Email

Cyndie Shaffstall
Google Announces Significant Changes
Mar 9, 2015

As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without...



Mobile-First Marketing

Greg Hoy
5 Mobile Marketing Trends You Can't Ignore in 2015
Jan 14, 2015

I don't have to tell you that we are living in a mobile-first world that continues to drive brands to...



Marketing Nuggets

Michael Lowenstein
Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives
Oct 7, 2014

Much of what I've learned over the years about sales, marketing and customer service has to do with the critical...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



Converting Your Social Media Triple-Fs: Friends, Followers and Fans

I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."  Read More >>

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The Power of Interstitials … Are You Using Them?

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action. According to adspeed.com, an interstitial ad is a full-page ad that appears before (on top of) the actual webpage. This illustration is a sample. Your webmaster or Web programmer can easily put this in place via an html script. In a nutshell, it's an ad in the front/center of the screen (some sites even keep the ad in place if you scroll up or down,...  Read More >>

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A Few of My Thoughts on SEO

This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics need to be part of your overall SEO plan. Second, I'd like to clarify that there are different points of view on this. However, many webmasters still believe certain tactics—such as alt tags/attributes and keyword emphasis, such as bold, underline,...  Read More >>

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Penguin 3.0 Is Coming and It’s Time to Clean House

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.  Read More >>

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PPC Shockers and Secrets

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been managing PPC for businesses, as an in-house marketing leader as well as marketing consultant, for over a decade now. Though the years, I have noticed many secrets to success that I wanted to share—especially with business owners and marketers that haven't tried PPC yet.  Read More >>

How to Create High Performing Sweepstakes for Lead-Gen Efforts

OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever. But before you embark on this tactic, there are a few core concepts to know—as well as best

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Trending: Consumer Review Sites Leverage Content, Social, Search Marketing

If you're an Internet marketer, you know there are several online channels you can leverage without paying upfront for advertising, such as some banner ads or pay per click. Three online channels that are super-hot and showing no signs of slowing down include content marketing, social marketing and search marketing (organic). Each of these online channels have one thing in common: They all maximize content.  Read More >>

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7 Magic Ways to Maximize Otherwise Boring Fulfillment and Collateral Pieces for Profit

Sure, fulfillment and inserts aren't as sexy as other forms of marketing, but they can be viable ways to bring in steady, ancillary revenues. I've seen some online publishers bring in hundreds of thousands of dollars with a carefully thought-out insert program. For instance, taking a direct mail control piece and adding it in customer fulfillment packages as an insert. A no-brainer, right? Wrong! You'll be surprised how many businesses are leaving money on the table by not doing...  Read More >>

My 9 Insider Tips to Build Your Email List For Low or No Cost!

Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business … and your email list. Leads, also known as prospects, are typically the entry level point of the sales funnel.   Read More >>

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List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting

Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and usability. Web 2.0 opens up the dialog between user and website or blog. This connection can help generate traffic and a viral buzz.  Read More >>

The 10 Rules of Social Media Marketing Engagement

As the social media landscape grows with both mainstream and specialized sites, so will the creative ways to communicate to friends, followers and fans. Although the current social network behemoths are Facebook, Twitter and LinkedIn, other venues like Pinterest and Google+ are also carving out a niche for themselves. And MySpace still has a strong foothold amongst the younger demographic. But don't forget that social marketing isn't just for networks. Forums, chat rooms, message boards and...  Read More >>

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Are You Buying ‘Smart Media?’

Media buying, or online advertising, is more than just a Web strategy to help grow your business. It's both a science and an art. It involves a bit of finesse, competitive research, creativity and good negotiation skills.  Read More >>

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4 Methods of Maximizing and Monetizing Mobile Marketing Efforts

A recent study by Google showed nearly 75 percent of consumers surveyed said they want to see mobile-friendly sites. And if you're site isn't one of them, you may be losing leads and sales. The fact that we're a nation that is on-the-go and pretty much living on our smartphones or tablets means that your website should be adapted to these mediums to help monetize your business. It also means that thinking about mobile marketing and how to incorporate various forms of that into your marketing...  Read More >>

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6 Insider Secrets to a Winning Affiliate Marketing Program

Affiliate marketing has been a viable way to help build ancillary revenues by having someone else market your products. It's generally cost effective and could involve little work. You can go about this through affiliate networks, such as Commission Junction or LinkShare, or simply start an affiliate program on your website and track sales and commissions with affiliate software, such as DirectTrack. Software costs could range anywhere from a few hundred to a few thousand dollars …...  Read More >>

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6 Steps to Building a Winning Brand on Virtually Any Budget

When you're launching a business, it's important to build your brand. But what does that really mean? Your brand is your business—it should convey your USP—unique selling proposition. It's what makes your business unique, recognizable and accepted in the marketplace.  Read More >>

Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work

OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.  Read More >>

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Backlink Pruning: A Staple 'Best' Practice, Especially in Penguin’s Aftermath

Many direct marketers are familiar with the practice of list hygiene. In a nutshell, it's going through your email file, looking at inactive, duplicate or bad emails, and removing them or "purging them" from your list. Having a "clean" list means it's more relevant and responsive. The same holds true for backlinks … especially in lieu of recent Google algorithm updates like last year's Farmer/Panda and this year's Penguin, which penalize websites for low quality irrelevant content and...  Read More >>

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Watch This Space

I'm taking a short break. I'll be back on July 30. In the meantime, take a look at my previous posts and let me know what you'd like to hear next.  Read More >>

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