Muscle Marketing
By Wendy Montes de Oca
About Wendy
Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].Ruthless B-to-B Marketing
Digital Developments in B-to-B Event Marketing
May 25, 2012Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate...
Making Social Sell
How 'Keeping Up' With Social Media Will Sabotage Your Ability to Sell With It
May 25, 2012What separates the leading social sellers from the aimless, follower marketers? Thinking. Sure, most of us believe we're thinking about...
The Power Punch
Is Frequency a Pay-off or Piss-off Strategy?
May 18, 2012We've all heard about contact frequency strategies: Send (often) the same communications to your target audience repeatedly over a period...
Online Video Marketing Deep Dive
How to Convert a Direct Mail Package to Online Video
May 16, 2012Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style...
Marketing Sustainably
'Every Door Direct' Not for Every Mailbox
May 14, 2012For approximately the past year, the U.S. Postal Service has offered an innovative program called "Every Door Direct" that is...
Who's Your Data?
MDM: Big Data-Slayer
May 9, 2012There's quite a bit of talk about Big Data these days across the Web … it's the meme that just...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 2 of 2)
In my last post, I introduced the RFM method, an effective direct response strategy to slice and dice your list for better conversion rates. The "R" represented recency—how long your customers have been with you. Today, I'm going to talk about the other components of frequency and monetary.
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An ABC Introduction to Data Mining for Dollars: Slicing and Dicing Your In-House List for Profit (Part 1 of 2)
One of the best ways to build your online business is to build your list; that is, your "database" of potential subscribers, customers or prospects. This may not be as sexy as social marketing, as robust as mobile marketing or as challenging as search engine marketing … but it is a viable way to harness the power within your own "house file" to maximize your marketing ROI.
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SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website
OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is of little use if nobody can find it. It's kind of like having a telephone book ad with no contact information … it's practically useless.
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How ‘Frienemy Marketing’ Can Save Your Online (and Offline) Business
With the economic climate as crazy as it's been, now more than ever businesses large and small are looking for creative ways to increase visibility, sales and leads. One effective way is to leverage the relationships with your 'friendly' competition. By friendly, I mean synergistic and respected formidable adversaries with a like-minded community of followers to your own.
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Myths and Misconceptions: The Real Truth About Content Marketing and the Search Engines: Part II
Lately, I've been hearing a lot of people saying things such as: "Google doesn't like content or article marketing since they changed their algorithms" and "article directories are not useful for search engine marketing and link-building efforts anymore." I like to remind people of a few fundamental rules of online marketing, specifically involving content, that virtually never changes and is extremely helpful to know (and do!) … Previously, I provided the first three rules, here are the...
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