I just had a great exchange with my letter carrier while at my mailbox today. Of course, I brought up the likelihood of five-day delivery come August, to which she gave a candid response, "Well, we've been losing money." That's why it's easy to be indignant when some members of Congress, perhaps predictably, jumped onto the current appropriations bill with mandates for six-day delivery. Yet, one has to ask, where are the means for real relief from some of the costliest demands of the
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Marketing Sustainably
By Chet Dalzell
About Chet
Marketing Sustainably: What's Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.
Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of direct marketing. He serves on the Direct Marketing Association Committee on the Environment and Social Responsibility, where he is currently chairman of the Committee's Marketing & Communications Public Outreach Strategy Working Group (2005-present).
Chet co-developed the first professional certificate program in environmentally responsible marketing within the United States. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee.
Email Chet below, or reach him at Twitter or LinkedIn.
Online Video Marketing Deep Dive
12 Overlooked Ways to Help Your Video Rank Higher on YouTube
May 22, 2013YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos,...
Muscle Marketing
List-building 2.0: 7 Tips for Using ‘Power’ Polls For Prospecting
Apr 8, 2013Most people know Web 2.0 is simply the evolution of the Internet into an environment of interactivity, reader participation and...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
The Power Punch
Hello, Complaint Department? My Friends Are Listening
May 17, 2013If it costs five times more to acquire a new customer than to keep one, why do brands continue to...
Yblog
Wearable Mobile Devices Are the New Black
May 15, 2013This year's hot trend in fashion is computers. Whether at SXSW or in the tech and media hubs on the...
The Integrated Email
What Is the Best Day to Send Emails?
May 13, 2013Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails....
Making Social Sell
Convince Prospects You Can Change Their Success Rates
May 10, 2013Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply...
Ruthless B-to-B Marketing
B-to-B Marketers Should Take Another Look at E-commerce
May 6, 2013E-commerce opportunity is evolving fast, but only 25 percent of B-to-B marketers are taking advantage of it, according to a...
Triple Venti Dolce Data...
The Data Czar and His Ministers
May 1, 2013I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
Postal Delivery: Which Will It Be—5 Days or 6 Days?
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Augmented Reality, Wearable Electronics and the Postal Service's Future
In my previous blog post, I commented on the United States Postal Service and its announced plans for five-day delivery, discussing the importance of hard-copy communication and a commitment to deliver such communication on a daily basis. In extending this commentary, I claim no nostalgia for daily mail delivery, rather simply recognition that such communication has its unique position as a vehicle for superb brand engagement. The Postal Service is not standing still in the digital age.
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5-Day Delivery: Cost Cutting or Congressional Gambit?
As a citizen and a close follower of postal goings on, I realize the United States Postal Service and Postmaster General Patrick Donohoe ultimately are not to blame for the 5-Day Delivery announcement which transpired on February 6. Postal customers, labor unions, direct marketers and Americans in general have reasons to be angry—or at least very concerned—as to what is really going on here
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Mythbusters: Digital, Mail and Green Marketing Payback
The "Mythbusters" of Discovery Channel's hit show get to blow things up while putting myths to the tests of science. At the Direct Marketing Association's annual marketing conference, I paid tribute to personal heroes Jamie and Adam (the real TV Mythbusters) by blowing up some green marketing myths that have infiltrated both consumer and agency attitudes toward sustainable marketing practice. If left unchecked, today's common green myths can sacrifice campaign integrity, leave profitable...
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Don't Get Trashed — Is Recycling Discarded Mail Profitable? — Part II
In our previous post of "Marketing Sustainably," we introduced an expert discussion on whether or not recycling collection of discarded mail, catalogs, printed communications and paper packaging is profitable, and why this matters is an important business consideration for the direct marketing field. In this post, we continue and conclude the discussion with our two experts, Monica Garvey, director of sustainability, Verso Paper, and Meta Brophy, director of procurement operations, Consumer...
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