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Jeff Molander

Making Social Sell

By Jeff Molander

About Jeff

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.

 

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Ruthless B-to-B Marketing

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How to Create Content That Converts

It's time to stop creating compelling content and start creating content that converts. The "create compelling content" mantra has failed us. We're awash in a sea of ineffective, self-centered articles, videos, ebooks and whitepapers that fail to create leads. So follow these three handy success principles to create content that converts.  Read More >>

Companies Mentioned:

3 Essential Questions to Ask Social Media Candidates for Hire

I admit these questions are strange. But if you need leads these are THE questions to ask social media candidates. Because social media is a sales tool that will filter leads, you need to hire people or agencies who define success as sales, not just engagement. So, without further ado, here are three "must ask" questions to aim at would-be social marking managers or agency reps—straight from a guy who generated a 400 percent increase in leads in 90 days for call tracking provider,...  Read More >>

Companies Mentioned:

Stop Measuring Content Marketing

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Convince Prospects You Can Change Their Success Rates

Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply and explore what you're all about ... in ways that help capture a lead. Here's how to provoke response—get people to dive deeper into your blog post, explore your LinkedIn profile, register for a webinar or whitepaper download, email or call you.  Read More >>

5 Steps to Generating Leads From Your Blog in Just a Few Months

"How long should it take to start generating leads on my blog?" The answer will surprise you. In many cases we're talking about just a few months. Really? Yes, really. Here's proof and five steps you can take right now to make it happen for you.

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Companies Mentioned:

Using LinkedIn for Sales Leads: Getting More Response

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Companies Mentioned:

How to Hire a Social Media Manager Who Can Sell

Need to hire a social media manager, freelancer or agency ... or get your current resource focused on sales? Here's a quick way to get everyone aimed at the goal: engagement that creates leads, referrals and sales, not just shares, comments and followers.  Read More >>

The Most Powerful Content Marketing Lesson Learned (That Nobody Is Talking About)

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Companies Mentioned:

Blogging for Sales Leads: The No. 1 Reason Your Blog Isn't Getting It Done

I used to believe in blogging authentically, transparently, telling good stories and being a thought leader, but these ideas consistently failed to generate leads for me. That's because I was missing the one, essential piece that content marketing and blogging gurus don't even know about: Use a blog to create confidence in the buyer—not me, my brand or my business.  Read More >>

Companies Mentioned:

Sales: That's How Social Media Beats 'Big Data'

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Companies Mentioned:

2013: Year of the Social Selling Expert

If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can actually agree on what big data is. Yet the drumbeat of its promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.  Read More >>

Social Media for Sales Prospecting: A Document Management Success Story

Ed Worthington is getting more face-time with B-to-B decision-makers—and selling more office copiers, printers, scanners and document shredders than before—using a ridiculously practical social media technique. He's signing more contracts faster, more often and easier than ever before at Maryland-based document management business Action Business Systems.  Read More >>

Companies Mentioned:

How to Tell if Your Storytelling Strategy Is a Dud

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How Less Frequent Blogging Is Creating More Leads for B-to-B Bloggers

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Companies Mentioned:

The 3 Habits of Successful Social Publishers

Publishers who represent non-fiction authors and experts can use social media to drive sales of books and information products by following the three habits of successful social publishers. Successful publishers who know the difference between wasting time with social media and selling with it rely on developing three habits.  Read More >>

How ADP Is Netting Big Leads With Twitter and LinkedIn

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Disengage: Create Response (and Sales) With Content Marketing

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Mythbusting Content Marketing: Storytelling Doesn't Create Sales

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...  Read More >>