Making Social Sell
By Jeff Molander
About Jeff
If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.
Online Video Marketing Deep Dive
Online Video Selling Tips for Direct Marketers
Jun 19, 2013Ready to test online video advertising? The opportunities are expanding exponentially with rapid growth and adoption of online video viewing...
Marketing Sustainably
Calling Any Ideas for a Postal Service Future!
Jun 17, 2013I read a review of a recently published biography of President Calvin Coolidge by Amity Schlaes, and it was the...
Yblog
Why Advertisers Need to Think Native
Jun 12, 2013Native advertising is the latest buzzword. Even venerable publishers such as The New York Times, The Atlantic and Forbes, are...
The Integrated Email
5 Things to Do Now to Prepare for the Next Stage of Email Marketing
Jun 10, 2013The email channel is well known for being a low cost high performance marketing machine. Generating revenue requires little more...
Ruthless B-to-B Marketing
5 Essentials for Every B-to-B Website
Jun 6, 2013"If you don't have a website, you don't have a business." By now, this maxim is well understood. But what...
Muscle Marketing
My 9 Insider Tips to Build Your Email List For Low or No Cost!
Jun 3, 2013Whether you're an entrepreneur, corporation or online publisher, the power of the lead is critical in growing your business …...
The Power Punch
Packaging: A Conspiracy Among Dentists?
May 31, 2013Regardless of what I buy lately, getting inside the package to the actual product is like breaking into Fort Knox....
Triple Venti Dolce Data...
5 Reasons for ‘Why Now?’
May 29, 2013With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate...
Think Mobility
3 Questions Before Implementing Any Mobile Solution
May 20, 2013I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an...
Who's Your Data?
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...
The Whole Magilla
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Sep 25, 2010Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....
The Most Powerful Content Marketing Lesson Learned (That Nobody Is Talking About)
In the last few years, of what's being called online content marketing, what have we learned? When all the blogs, whitepapers, ebooks, podcasts and YouTube videos have been produced, what can we say we learned, took action on and improved? The single most important lesson learned for me, and in my research, has been how engaging customers should never be the goal. Instead, engagement is the starting point. It's an open door to get customers to respond to you, your brand.
Read More >>
Companies Mentioned:
 |
Sections:
|
|
Blogging for Sales Leads: The No. 1 Reason Your Blog Isn't Getting It Done
I used to believe in blogging authentically, transparently, telling good stories and being a thought leader, but these ideas consistently failed to generate leads for me. That's because I was missing the one, essential piece that content marketing and blogging gurus don't even know about: Use a blog to create confidence in the buyer—not me, my brand or my business.
Read More >>
Companies Mentioned:
|
Sections:
|
|
Sales: That's How Social Media Beats 'Big Data'
The truth is your target market probably has five big objections you must overcome to win them over—to earn a new customer relationship or grow an account. If you're a smart marketer (and I know you are) you've got to ask yourself: How will this new "big data" trend help me overcome these objections and sell more, more often? Can big data help you get the job done? Should you invest in it with this expectation?
Read More >>
Companies Mentioned:
|
Sections:
|
|
2013: Year of the Social Selling Expert
If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can actually agree on what big data is. Yet the drumbeat of its promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
Read More >>
Sections:
|
|
Social Media for Sales Prospecting: A Document Management Success Story
Ed Worthington is getting more face-time with B-to-B decision-makers—and selling more office copiers, printers, scanners and document shredders than before—using a ridiculously practical social media technique. He's signing more contracts faster, more often and easier than ever before at Maryland-based document management business Action Business Systems.
Read More >>
Companies Mentioned:
|
Sections:
|
|
