Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 
Jeff Molander

Making Social Sell

By Jeff Molander

About Jeff

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media work for your business—FAST—you're in the right place. Jeff Molander is the authority on making social media sell. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales. Make Social Sell is your practical resource on making social media produce leads and sales.

 

Ruthless B-to-B Marketing

Ruth P.  Stevens
Fresh Insights in Selling to SMBs
Sep 25, 2014

Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments...



Marketing Sustainably

Chet Dalzell
Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
Sep 29, 2014

I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend...



The Power Punch

Carolyn Goodman
One Size DOES NOT Fit All in B-to-B Marketing
Sep 26, 2014

Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales...



Mobile-First Marketing

Greg Hoy
You Know Your Mobile Customers Better Than You Think
Sep 24, 2014

Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why...



The Integrated Email

Cyndie Shaffstall
Are We Hypocrites on Privacy?
Sep 22, 2014

I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe more often,...



Direct Mail for the Modern Marketer

Summer Gould
Direct Mail Design: Color
Sep 18, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be...



Reinventing Direct

Gary Hennerberg
Copywriting for the Left Brain/Right Brain
Sep 17, 2014

Writing copy for how the left brain and right brain processes information can make all the difference in your sales...



Brand Matters

Andrea Syverson
Is It Time for a True Goodbye?
Sep 16, 2014

As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations...



Big Data, Small Data, Clean Data, Messy Data

Stephen  H. Yu
Freeform Data Are Not Exactly Free
Sep 11, 2014

Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every...



Marketing Nuggets

Michael Lowenstein
1-Trick Ponies and Customer Loyalty Behavior
Sep 9, 2014

About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has...



Keeping Search Profitable

Amanda G. Watlington, Ph.D.
Should You Make Your Site Secure for Improved SEO Results?
Sep 2, 2014

Just this past month Google confirmed that in the future, its search algorithm would be giving a rankings boost to...



Muscle Marketing

Wendy Montes de Oca
Penguin 3.0 Is Coming and It’s Time to Clean House
Aug 28, 2014

Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives...



Triple Venti Dolce Data...

Vince Pickett
Clue Me In, Please
Aug 21, 2013

So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to...



Who's Your Data?

Rio Longacre
Instagram: Does It Matter That It Will Make Money on Your Pics?
Dec 19, 2012

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does...



SEO & Content Marketing Revue

Heather Lloyd-Martin
5 Tips for Top Positioning (And Converting) Page Titles
Aug 11, 2010

Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles....



Here's What Counts

Chuck McLeester
Planning ROI? Turn the Funnel Upside-Down
Aug 26, 2014

Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the...



Yblog

Yory Wurmser
Privacy in the Age of Big Data
Jul 10, 2013

Consumers reveal more than ever before consciously through social media and, just as importantly, unconsciously through their behaviors. This data...



The Whole Magilla

Ken Magill
What Marketers Can Learn From Maine's Political Email Idiocy
Feb 24, 2012

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted...



Online Video Marketing Deep Dive

Eve Grey
Are Your Videos Champions of Your Brand?
Feb 3, 2014

If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and...



Think Mobility

Greg Hickman
‘I Can't Because, I Need ... ’
Oct 7, 2013

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late)...



Denny Hatch's Blog

Denny Hatch
The Internet Can Make You a Chump—Forever!
Sep 25, 2010

Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in...



Copywriting for Social Media Marketing: 3 Best Practices for 2014

Effective copywriting for social media marketing was the game changer in 2013. Still trying to prove ROI on social media? Make 2014 the year you stop obsessing over measuring trivial stats—and start generating leads with social media. Do it without sacrificing brand integrity or annoying prospects. Use these three, proven social media copywriting best practices.  Read More >>

Companies Mentioned:

How to Write a LinkedIn InMail (Or Any Email) That Gets Clients Talking

Are you using LinkedIn for sales prospecting and not getting enough discussion going? You're not alone. The problem with most LinkedIn InMail templates is they don't work. Worse, templates I see being passed around the Web actually sabotage B-to-B sellers needing to get from connection to conversation! Here is a fast, painless way to go beyond connecting to prospects—to get more sales-focused conversations going when using InMail, Group email or regular, prospecting focused email...  Read More >>

Sections:

A Weird, But Effective Shortcut to Generate Sales Leads on LinkedIn

See what I just did? You chose to read this article—probably because the headline provoked curiosity. It's one of the oldest tricks in the book, the basis of effective copywriting. True, there is no silver bullet for generating sales leads on LinkedIn. However, there is one habit that consistently brings my students and me more success generating leads online: Giving customers a reason to click and take action—relieve that nagging pain or take a step toward an exciting goal.  Read More >>

Sections:

How to Use Webinars to Increase Sales in 5 Steps

Let's face it. Our baby is ugly. The word "webinar" has become synonymous with "boring." But for a minority of B-to-B marketers, webinars are money in the bank. Are you wondering how to use webinars to increase sales and generate leads? I've discovered the answer: Helping viewers get so confident, so trusting, that they jump at the chance to engage more seriously.  Read More >>

Sections:

Top 3 Mistakes to Avoid When Blogging to Generate Leads

Blogging to generate leads can feel overwhelming. We're being bombarded with "must dos" from content marketing experts who make it seem effortless. What's their trick? It's a practical, refreshing approach to blogging. Here are three pitfalls to avoid and a proven system to create leads. Let's start with busting a popular myth: Blogging to generate leads demands LOTS of blog content.  Read More >>

Companies Mentioned:

Why and How to Let Prospects 'Pick Your Brain' Online

"Can I pick your brain on social selling, Jeff?" As a B-to-B marketer myself, I cannot afford to say no. Neither can you. Because customers may not want to do it themselves, as we suspect they do. In fact, prospects seeking free advice are often latent buyers or great referral sources. Here are two reasons to let prospects "pick your brain" and a way to give away knowledge that grows your business.  Read More >>

Companies Mentioned:

Sections:

The No. 1 Most Overlooked Video Content Marketing Strategy

Is your video content marketing strategy producing leads? Most B-to-B marketers are generating views, clicks, shares and likes, but netting few leads. Don't be one of them. Generating leads and sales with video isn't difficult if you get back to basics. The trick is publishing videos that create self-confidence in your viewers. This is a faster, easier way to create engaging discussion—and ultimately trust in you.  Read More >>

Sections:

A LinkedIn Profile Call to Action

LinkedIn profile pages contain areas where a call to action should be placed, such as the publications and summary sections. Are you linking out to landing pages that generate leads? Let's make sure you are using calls to action to the fullest—to generate more response from prospects. Here are some tips on the best spots to place effective LinkedIn profile calls to action.  Read More >>

Companies Mentioned:

Sections:

Why Engaging Passionately Fails Us (and What to Do Instead)

"The experts" claim passion is the key to a successful B-to-B business blogging strategy. They say results will come when you show customers you care in LinkedIn groups and give away your best advice. But this advice is misguided. Caring and giving are merely costs of entry. Process is the force multiplier. Process is at the heart of effective business blogging and using LinkedIn for lead generation.  Read More >>

Sections:

3 Steps to an Effective LinkedIn Sales Strategy

"How much time do I need to invest in prospecting on LinkedIn each day?" The answer may surprise you. Getting more response, and earning leads, means developing a LinkedIn sales strategy that sets aside the time investment question. Instead, focus on applying an exceptional, proven approach to LinkedIn. Make sure everything you do on LinkedIn has one goal in mind: getting prospects hungry for more details, answers, short-cuts or satisfying experiences.  Read More >>

Sections:

How to Create Content That Converts

It's time to stop creating compelling content and start creating content that converts. The "create compelling content" mantra has failed us. We're awash in a sea of ineffective, self-centered articles, videos, ebooks and whitepapers that fail to create leads. So follow these three handy success principles to create content that converts.  Read More >>

Companies Mentioned:

Sections:

3 Essential Questions to Ask Social Media Candidates for Hire

I admit these questions are strange. But if you need leads these are THE questions to ask social media candidates. Because social media is a sales tool that will filter leads, you need to hire people or agencies who define success as sales, not just engagement. So, without further ado, here are three "must ask" questions to aim at would-be social marking managers or agency reps—straight from a guy who generated a 400 percent increase in leads in 90 days for call tracking provider,...  Read More >>

Companies Mentioned:

Sections:

Stop Measuring Content Marketing

Why are most sales people and small businesses struggling to generate leads online? Because they invest heavily in social media and content marketing-yet define success as engagement instead of sales. In fact, ask yourself: Are we measuring online content to justify more busy work?  Read More >>

Sections:

Convince Prospects You Can Change Their Success Rates

Is generating leads with LinkedIn proving frustrating and difficult? Probably because you're failing at tempting prospects to click more deeply and explore what you're all about ... in ways that help capture a lead. Here's how to provoke response—get people to dive deeper into your blog post, explore your LinkedIn profile, register for a webinar or whitepaper download, email or call you.  Read More >>

Sections:

5 Steps to Generating Leads From Your Blog in Just a Few Months

"How long should it take to start generating leads on my blog?" The answer will surprise you. In many cases we're talking about just a few months. Really? Yes, really. Here's proof and five steps you can take right now to make it happen for you.

 Read More >>

Companies Mentioned:

Sections:

Using LinkedIn for Sales Leads: Getting More Response

Getting more response from sales prospects. It's what we need. LinkedIn is helpful for lead identification and qualification but getting response from decision makers (on the approach) remains difficult. Using LinkedIn for sales leads can be tough. "Warming up" prospects using social media is a must and can be a game changer. By combining lead targeting with a practical listening system you (or your team) will increase email and voice mail response rates by becoming super-relevant....  Read More >>

Companies Mentioned:

Sections:

How to Hire a Social Media Manager Who Can Sell

Need to hire a social media manager, freelancer or agency ... or get your current resource focused on sales? Here's a quick way to get everyone aimed at the goal: engagement that creates leads, referrals and sales, not just shares, comments and followers.  Read More >>

Sections:

The Most Powerful Content Marketing Lesson Learned (That Nobody Is Talking About)

In the last few years, of what's being called online content marketing, what have we learned? When all the blogs, whitepapers, ebooks, podcasts and YouTube videos have been produced, what can we say we learned, took action on and improved? The single most important lesson learned for me, and in my research, has been how engaging customers should never be the goal. Instead, engagement is the starting point. It's an open door to get customers to respond to you, your brand.  Read More >>

Companies Mentioned:

Sections: