Who's Your Data?
The ‘A’ Word—Learn It, Love It, Live It!
I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What to Expect in Direct & Digital Marketing in 2012." The main speaker at the event was Bruce Biegel, managing director at the Winterberry Group, a strategic consulting firm that focuses on advertising and marketing. Read More >>
The Whole Magilla
DMARC: Another Step in the Fight Against Email Phishing
Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer. That was rhetorical. However, there was an email-authentication-related development earlier this week that marketers who use email should take note of. It may begin to tip the scales in the battle against phishing—fraudulent email pretending to be from a well known brand in order to get users' account information—in favor of the good guys. Read More >>
Muscle Marketing
13 Things You Must Do This Year To Boost Your Biz! Part Two
In Part One, I mentioned some great, low-to-no cost tactics to help boost your business this year, including affiliate marketing, content syndication, search engine optimization, online lead generation polls, viral marketing and cost-effective media buying. Read More >>
Making Social Sell
Moving Beyond Engagement
When it comes to social media, most business folks think “engaging” customers is a priority. But it actually isn't, according to some of today's most successful social sellers. Read More >>
Marketing Sustainably
Setting Sustainability Goals: DMA Takes Industry Aim at Bottom-Line Benefits
One of the challenges for advancing sustainability in everyday business practice is that investments made toward the "triple" bottom line must indeed generate payback in three ways: financial, environmental and social. Many times, "people" (social) and "planet" (environmental) may get an obvious nod, but "profit" (financial) is difficult to articulate. Read More >>
Denny Hatch's Blog
The Internet Can Make You a Chump—Forever!
Trouble is, the Internet is rife with misinformation and if you get caught advertently or inadvertently propagating this nonsense in a report, memo, article, letter or book, you will look like a chump. If your careless work finds its way onto the Internet, it will follow you to the grave. Read More >>
SEO & Content Marketing Revue
5 Tips for Top Positioning (And Converting) Page Titles
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles. Read More >>
