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Denny Hatch's Blog

Denny Hatch

Beware Publicity Hounds

By Denny Hatch | Posted on March 12, 2010
Former White House social secretary Desiree Rogers

Two stories about publicity hounds smacked me in the face and got me to wondering what would happen if an employee or associate of mine got into the business of self-promotion for the sake of self-promotion to the detriment of the company or society. Read More >>



SEO & Content Marketing Revue

Heather Lloyd-Martin

Is Your Catalog Site Missing the SEO Copywriting Boat?

By Heather Lloyd-Martin | Posted on February 15, 2010
Brookstone rewrites its catalog copy for online product pages (like the one for the Fold-A-Way Rowing Machine, shown here) to appeal to both shoppers and search engines.

Yesterday, the marketing coordinator for a well-known catalog site contacted me about SEO copywriting services. "Our product pages aren't ranking," she said. "We heard we should 'add keyphrases to our copy,' but we're afraid that keyphrases will make the copy sound spammy." Ah yes, the old "keyphrases are bad" myth. Read More >>