Web Design

Carousel30 Agency Spotlight
September 1, 2015 at 1:49 pm

Target Marketing spoke with Greg Kihlström, Founder and CEO, Carousel30, a Washington, D.C.-based digital agency that specializes in

Is Your Website Working?
June 25, 2015 at 8:00 am

For many businesses, the website plays a critical role in driving leads and converting sales. That’s because prospects tend to do their

Denny’s Zinger: Denny Hatch’s 8 Ironclad Rules of E-marketing
May 27, 2015

When the Internet arrived big time in the 1990's, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers: "This is the new medium and the new paradigm. Your old rules are dead. We make the rules now. So take a hike, buster."

How to Double Your Landing Page Conversion Rates With 6 Easy Tune-ups
May 20, 2015

One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you fine tune your ad copy, tweak your keyword match settings and reallocate your budget, if your landing page conversion rates are low, you are literally giving away sales

Stay Awhile: Google AdSense Introduces Matched Content
April 27, 2015

Everybody knows by now that "content is king." But what's to stop people from leaving your site's kingdom to spend time in someone else's castle—and taking their potential business elsewhere? Last week, Google (who else?) announced a new AdSense feature that might get roamers to pull up a chair and settle down on your site for a while.

Email Marketing 2015
April 16, 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:

  • 14 email trends charts featuring exclusive data from Who's Mailing What!
  • Analysis of 16 effective cross-channel email messages
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more