It would seem that once ubiquitous internet technology Adobe Flash is going out not with a bang, but a whimper.
The other week, an email landed in my inbox that actually made my jaw hang open
When the Internet arrived big time in the 1990's, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers: "This is the new medium and the new paradigm. Your old rules are dead. We make the rules now. So take a hike, buster."
One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you fine tune your ad copy, tweak your keyword match settings and reallocate your budget, if your landing page conversion rates are low, you are literally giving away sales
Join direct response copywriter Debra Jason as she reveals the secrets to writing better headlines and calls-to-action – instantly.
Everybody knows by now that "content is king." But what's to stop people from leaving your site's kingdom to spend time in someone else's castle—and taking their potential business elsewhere? Last week, Google (who else?) announced a new AdSense feature that might get roamers to pull up a chair and settle down on your site for a while.
Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:
- 14 email trends charts featuring exclusive data from Who's Mailing What!
- Analysis of 16 effective cross-channel email messages
- Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more