For garnering conversions, search engine optimization, pay-per-click and e-mail tactics are the three most effective tools. Meanwhile, ad networks and video ads are among the least effective.
As people spend more time watching online video content, the share of Internet users regularly viewing video ads will grow in concert, reaching four out of five users in 2012.
These days, seemingly everywhere you look online, you find video. In less than three years, video has taken the Internet landscape by storm, changing the way users think about and consume online content. The implications for Web-based and Web-enabled businesses are staggering, and represent a fundamental sea change in the ways in which businesses generate traffic, create leads, drive conversion and create community online.
The Internet video space is poised for a great leap forward in 2008. A January Pew Internet study showed that 48 percent of Internet users in the U.S. alone visited video sites such as YouTube, blip.tv and Veoh -- up from 33 percent in 2006.
U.S. Internet users viewed more than 10 billion videos in December 2007, according to the comScore Video Metrix service from Reston, Va.-based comScore Inc. The company said this number represents the heaviest month for online video consumption since comScore launched the service in May 2006.
What are the biggest trends in social media? At the recent DMA07 in Chicago, the Target Marketing Group asked that question of Geoff Ramsey, co-founder and CEO of eMarketer Inc., a market research and trend analysis company focusing on the Internet, e-business, online marketing, media and emerging technologies.